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The hypocrisy of MTV
Daily Egyptian (Southern Illinois U.) ^ | 2/2/04 | Tim Johnson

Posted on 02/03/2004 10:13:26 AM PST by NorCoGOP

CARBONDALE, Ill. -- We are the MTV generation. It's a cliche, but it's true. The influence of the network that brought us "Beavis and Butthead," Britney Spears, "The Real World" and "Undressed" seems near ubiquitous among just about everyone under 30.

It‚s been the babysitter, the teacher, the parent and the preacher for an increasingly secular and jaded youth. It has helped homogenize the culture of an entire nation of young Americans.

And the only thing that beats MTV's destructive pervasiveness is its hypocrisy.

It preaches safe sex while airing soft porn. It promotes gender equality while celebrating rappers who refer to women as "hos." It tells us not to obsess about our looks while showing us all the beautiful people we should try to be like. It preaches tolerance for homosexuals while making gay bashers like Eminem a star.

If this is a joke, none of us should be laughing.

Consider MTV‚s "Undressed." The show has much in common with movies you might see late at night on Cinemax. The thin plots, frequent nudity (within legal limits) and sexual promiscuity remind one of the latest Shannon Tweed straight-to-video hit.

But while those naughty late-night movies are made for adults, this show is for kids. Maybe the young and invariably beautiful stars should be credited for frequently reminding each other to use condoms. Unfortunately, the only reason safe sex is preached so frequently on this show is because the kids are always busy having sex.

MTV‚s message to women is particularly sickening. It has aired videos in which sexy female performers, physically beautiful themselves, tell girls not to obsess about their physical appearances in songs like Christina Aguilera's "Beautiful" and TLC's "Unpretty."

Yet, MTV constantly bombards young girls with images of beautiful, voluptuous, scantily clad women like Spears and Jessica Simpson. Many girls learn through these images what they should strive to look like. The goal is, of course, unattainable, but they can nevertheless starve trying for it.

It would be outrageous enough for MTV to tell us, after helping to promote so many other kinds of self-destructive behavior, that we shouldn‚t smoke cigarettes. The one-two punch of irony here is MTV contradicts itself on this count as well.

Last year a friend of mine got me to watch MTV's Real World for the first time. One season's worth of watching beautiful 20-somethings party, get plastered and have lots of promiscuous and unsafe sex was enough for me.

But the show provided one of the clearest cases yet of MTV's uncanny ability to glamorize unhealthy behavior while simultaneously railing against it.

During commercial breaks for the Real World, MTV aired ads showing nauseatingly self-righteous teenagers warn against the dangers of cigarette smoking. Annoying, yes, but hey, it‚s a good cause.

Now back to the show. Of the seven hip, buff and beautiful cast members of "The Real World: Las Vegas," six were regularly seen smoking cigarettes. Anti-smoking advocates argue showing glamorous people smoking cigarettes on television may entice impressionable young people to smoke. MTV apparently thinks otherwise.

To its credit, there is one idea MTV appears to truly believe in: materialism. Music videos are commercials themselves, and within these commercials are advertisements for the kinds of clothes we should wear, the kinds of cars we should drive and even the kinds of jewelry we should wear on our hands and around our necks. MTV cannot be called hypocritical on this count. In its effort to crassly commercialize every facet of young people‚s lives, the network has never faltered.

I can‚t help but imagine that MTV's executives, in some boardroom far away, are laughing hysterically.


TOPICS: Culture/Society; Editorial; News/Current Events
KEYWORDS: brainwashing; cultureofdeath; culturewar; deviance; emptyv; hedonists; indoctrination; itsjustsex; libertines; mtv; nipplegate; popculture; realitytv; sexualizingchildren; superbowl; teensex; viacom; viacommie
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1 posted on 02/03/2004 10:13:26 AM PST by NorCoGOP
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To: NorCoGOP
Video killed the radio star...
2 posted on 02/03/2004 10:18:45 AM PST by 2banana
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To: NorCoGOP
I said something like this on my own blog...but was about 3 paragraphs long. What can I say, im not a man of many words.
3 posted on 02/03/2004 10:19:08 AM PST by smith288 (If terrorist hate George W. Bush, then he has my vote!)
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To: NorCoGOP
Thread #51 in the ongoing nipplegate saga.

Check the keyword nipplegate for all the latest coverage in this developing story...
4 posted on 02/03/2004 10:20:08 AM PST by flashbunny ("Never try to teach a pig to sing. It wastes your time and annoys the pig." -Mark Twain)
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To: NorCoGOP
In other words, they take money for advertising any noble cause. Just don't expect them to include such nobility in their programming. Typical.

Why does little Powell have a job? It's a worthless position based on what is going on out there.
5 posted on 02/03/2004 10:21:28 AM PST by kinghorse
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To: NorCoGOP
MTV should change it's name to T&ATV.
6 posted on 02/03/2004 10:25:30 AM PST by Destructor
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To: NorCoGOP
Boy I'm glad to be talking about this instead of an attack from a plane or something on the Super Bowl.
Reminds me of the good ole days when every thread was about Gary Condit- then we were REALLY attacked.
7 posted on 02/03/2004 10:25:49 AM PST by Moleman
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To: NorCoGOP
Wow...very well said, setting aside the bizarre substitution of commas for apostrophes.

The only thing missing is a mention of the infamous "Shower Rangers" incident, in which two men featured in the taping of an MTV show sprayed two girls in the front row of the audience with their diarrhea.

NO, I am NOT making that up.

8 posted on 02/03/2004 10:25:57 AM PST by L.N. Smithee (Just because I don't think like you doesn't mean I don't think for myself)
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To: 2banana
Video killed the radio star...

Heck, video killed the video star!

9 posted on 02/03/2004 10:26:49 AM PST by 50sDad (OK, I give in. Visit my website! http:my.oh.voyager.net/~abartmes)
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To: NorCoGOP
I'd settle for just a more accurate name. It ceased being "music" television a long time ago.
10 posted on 02/03/2004 10:31:32 AM PST by squidly (Money is inconvenient for them: give them victuals and an arse-clout, it is enough.)
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To: NorCoGOP
The only winner here is MTV. They accomplised what they set out to do, connecting with their target audience. Now I kind of wish that the Moveon.org ad would have aired. It would have fit in nicely between the monkey/girlfriend ad and the flatulent horse ad.
11 posted on 02/03/2004 10:31:35 AM PST by GSWarrior
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To: kinghorse
Why does little Powell have a job? It's a worthless position based on what is going on out there

Well, if you visit their website (www.fcc.gov), you'll see they're really big on complaints about your cell phone and phone company "slamming". Very user friendly on those issues. Try getting an email through to them with a complaint about tv programming. Believe me, it ain't easy.

Their website, as well as their accountability for what's polluting our airwaves during family viewing times, needs a drastic overhaul.

12 posted on 02/03/2004 10:32:15 AM PST by LisaMalia (Buckeye Fan since birth!!)
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To: flashbunny

"Nipplegate? What's the problem???"

13 posted on 02/03/2004 10:32:28 AM PST by weegee
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To: NorCoGOP
One season's worth of watching beautiful 20-somethings party, get plastered and have lots of promiscuous and unsafe sex was enough for me.

The really bad thing about this is that it promotes the worst of men's fantasies about sex (easy availability with no emotional commitment) while reducing young women to the status of possessions.

14 posted on 02/03/2004 10:32:33 AM PST by Agnes Heep
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To: NorCoGOP
Last year a friend of mine got me to watch MTV's Real World for the first time. One season's worth of watching beautiful 20-somethings party, get plastered and have lots of promiscuous and unsafe sex was enough for me.
______
Boy, has this show degenerated. I watched the first one back in 92 or 93 and it was pretty much devoid of sexuality. Just basically brought 6 kids(I think that, maybe more) from different backgrounds together in a luxurious, paid for apartment. Most had boyfriends and girlfriends at home and there wasn't this hopping from bed to bed stuff. It was all about the dynamics of the relationship from these folks from different backgrounds and a chance for them to reach goals they might not have in their hometowns. Now it sounds as if it is degenerative fest and "hooking up" is even encouraged by the producers. MTV wasn't innocent in 92, but it is amazing in just 10-12 years how much more debase they have become.
15 posted on 02/03/2004 10:33:25 AM PST by cupcakes
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To: GSWarrior
What's this trend with beastiality in Super Bowl ads? This year we had the horny monkey trying to talk the human woman upstairs (and her not running away immediately).

A few years ago wasn't there a Pepsi ad with a horny Bob Dole and a horny dog both getting excited about Britney Spears?

16 posted on 02/03/2004 10:34:59 AM PST by weegee
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To: NorCoGOP
Here's another MTV controversy that seems to have disappeared from the radar:

Woman Says She Was Raped In 'Real World' House

What does grabbing a star's boob on camera tell a global viewing audience? There is no sexual assault charge for Justin Timberlake.

17 posted on 02/03/2004 10:39:44 AM PST by weegee
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To: weegee
A few years ago wasn't there a Pepsi ad with a horny Bob Dole and a horny dog both getting excited about Britney Spears?

Yep, always really liked Bob Dole, but after he sold out on that tasteless gem, he lost all credibility with me. I wouldn't vote for him now for dogcatcher.

And lest we forget those classy, awe-inspiring Mike Ditka "erectile dysfunction" ads that kids were subjected to, ad naseum, during the first half of game.

18 posted on 02/03/2004 10:40:05 AM PST by LisaMalia (Buckeye Fan since birth!!)
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To: 2banana
Gunfire killed the video star.
19 posted on 02/03/2004 10:41:24 AM PST by YourAdHere (Howard Dean has hemmorhoids)
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To: NorCoGOP
It preaches safe sex while airing soft porn. It promotes gender equality while celebrating rappers who refer to women as "hos."

The soft(?) porn, drug promoting, pimping hoze rap videos aren't just on MTV or BET these days. They have a weekly show on PBS in Houston Texas on Saturday night (Isn't multiculturalism wonderful? The execs will tolerate anything in the name of "diversity"). These videos are also aired on Public Access here but Public Broadcasting is really the one that surprises me (yes these are the booty shaking thong wearing car jumping type of videos).

PBS airs no rock and roll videos (it's not in their charter).

20 posted on 02/03/2004 10:43:24 AM PST by weegee
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