New Hollywood Star Up for Grabs -
New 2004 Prius Available Through the Environmental Media Association
TORRANCE, Calif., Sept. 9 - With waiting lists for an all-new 2004 Toyota Prius hybrid growing weekly, the best chance to be one of the first to drive the most fuel-efficient midsize sedan in America may come through an opportunity drawing being staged by the Environmental Media Association (EMA), a Los Angeles-based non-profit group.
EMA, which works with the television, film and entertainment community in an effort to increase environmental awareness, is holding a drawing for one of the first 2004 Prius available in America. Toyota Motor Sales, U.S.A., Inc., donated the vehicle in support of the organization's efforts.
Tickets for an opportunity to win the vehicle are $50 and available on the EMA website www.ema-online.org. The winner will be announced at EMA's 13th Annual Environmental Media Awards in Los Angeles on November 5, 2003.
"The Prius has become a favorite of people in the entertainment industry and elsewhere who want to do something positive for the environment," said Debbie Levin, EMA president. "Toyota is a strong supporter of our mission and we believe awarding someone a Prius is a great way to showcase how people can make a difference."
The Prius was recently named one of the "66 Things Stars Want To Get Their Hands On This Summer" by Los Angeles Magazine. Celebrity Prius owners include Leonardo DiCaprio, Cameron Diaz, Larry David and Bill Maher.
The Prius was the world's first mass-produced gas-electric hybrid car when it was introduced in 1997 and more than 120,000 have been sold since. It has a combined electric motor/gas engine powerplant that recharges its own batteries while driving, so it never needs to be plugged in.
For the 2004 model year, the Prius has been completely re-designed and features a new Hybrid Synergy Drive® system for improved performance, lower emissions and increased fuel efficiency, with a combined city/highway fuel economy rating of 55 mpg. The new Prius also is bigger and moves into the midsize class -- about the same size as the Toyota Camry, the best-selling car in America.
The Environmental Media Awards honor film and television productions that increase public awareness of environmental issues and inspire personal action. The awards also recognize writers, producers, directors, actors, musicians and others in the entertainment industry who actively express their concern for the environment through their work. Past honorees have included Pierce Bronson, Blythe Danner, The Dave Matthews Band, Rob Reiner and John Travolta. This year's honoree will be Edward Norton for his innovative work to promote the use of solar energy.
One thing in their favor is that they are cheap to acquire. The flip side of that is maintenance. But if you want one, there are plenty available.
Michael
Well, I posted my previous comment too soon, I see. You're right, it's just too easy sometimes.
If I were Travolta, I'd accept the award and then enjoy the rich irony of owning my own large airline jet. Somehow, I'll bet he's laughing right now.