Of Course Facebook worked with the campaign. There were millions of dollars to be had to do so. Didn’t like the politics maybe, but sure liked the money. The facebook algorithms couldn’t be beat. Gotta pay for that data and pay the campaign did. WOnder why Hilarity choose not to do so? Figured she had it in the bag? That was her mistake said the tortise to the hare.
I have no idea how effective it was for the campaign. It must be hard to measure the effectiveness. My wife uses it with her business, and I was rather surprised how much FB knows about users and how narrowly they can target ads.
Both Google and Facebook have whole teams of customer support for working with digital ad buyers. When I was involved in spending only some 10s of thousands of dollars in digital ad buys for a company a few years ago, I was immediately offered personal contacts from both Google and Facebook, professionals who were very helpful in (free) tutoring me about targeting the ads and using the software tools to improve our campaign performance. I can only imagine that if they are that responsive to a small company spending a few $10s of thousands (of course their aim is to cultivate you for success so that you will want to spend more), then of course they would be far more helpful and labor-intensive for a client who can spend umpteen MILLIONS of dollars. They want your ads to be successful in your own terms as a client, so that you will be pleased with the ad response rates and want to spend more. Simple good business sense on their part.
There is nothing remotely nefarious about this if the service was offered equally to similar scaled customers. Hillary’s campaign team proves again that they were arrogant idiots. I’m sure Robby Mook, John Podesta, & co. thought they already “knew it all” and didn’t need such FREE client consulting services. Good for them, they lost.