Planned Parenthood’s Action Fund planning revenge on Mitt Romney

Planned Parenthood’s Action Fund plans to spend more than $3 million in Ohio and Virginia against Mitt Romney in the wake of his pledge to “get rid” of the women’s health advocacy group.

The group is one of several liberal-leaning women’s organizations planning to spend millions of dollars in crucial election states to swing undecided female voters toward President Obama.

Joining them are NARAL Pro-Choice America and EMILY’s List, two abortion-rights groups who are also planning aggressive campaigns.

Several women will address the Democratic National Convention in Charlotte. And the campaign announced on Friday a “Romney/Ryan: Wrong For Women” tour for next week that will feature prominent female supporters traveling to swing states to promote the president’s record on women issues.

The support from women’s groups can boost those efforts. Their advertising offensive comes months after Romney pledged to “get rid of” Planned Parenthood.

"Of course you get rid of ‘ObamaCare,’ that's the easy one, but there are others," he said in March. "Planned Parenthood, we're going to get rid of that."

Planned Parenthood Action Fund — which is the political arm of the Planned Parenthood Federation of America — will spend $3.2 million on television ads in Ohio and Virginia beginning in mid-September.

“We have purchased ad time in northern Virginia, in Columbus, Ohio, and Toledo, Ohio, because they have high concentrations of undecided voters or swing voters,” said Deirdre Schifeling, director of national organizing and electoral campaigns at Planned Parenthood Action Fund.

“We’re going to layer that with mail, phone, door-to-door canvassing and a significant online buy,” she added.

Ohio and Virginia are two of the biggest prizes in the presidential contest and polls show Romney and Obama running in a dead heat in those states.

A poll released Wednesday by Hart Research Associates on behalf of Planned Parenthood Action Fund found Romney has weak support among women voters in six battleground states, including Ohio and Virginia.

The poll found 44 percent of women voters initially viewed Romney as “out of step” on issues affecting them, a number that grew to 64 percent when informed of Romney’s statements on abortion and reproductive health.

Planned Parenthood Action Fund spent $1.4 million on an anti-Romney ad buy in Des Moines, Iowa; West Palm Beach, Fla.; and northern Virginia in June. A poll commissioned shortly afterward showed a significant shift in support among undecided women.

The details of the September ad offensive have yet to be settled but it will likely emphasize Romney’s support for overturning Roe v. Wade, the court decision establishing a right to an abortion, and his pledge to eliminate funding for Planned Parenthood.

NARAL Pro-Choice America plans a similar effort though it has yet to reveal what states it will target or the size of its budget.

“We’re going to educate voters on the Romney-Ryan record,” said Elizabeth Shipp, the group’s political director. “We’re going after voters known as ‘Obama defectors’, women who voted for Obama in 2008 and are not committed to voting for him in November or not planning to vote. We have a whole strategy of communicating to them through available platforms.

“We’re going to spend significant resources on mail, television and online ads in swing states,” she said.

Shipp declined to reveal her budget but said it would likely be similar to what the group spent in recent presidential elections. NARAL spent around $2.5 million in the 2008 election and $2.5 million in 2004, she said.

NARAL also will emphasize Romney’s apparent support for a personhood initiative that failed last year in Mississippi.

Romney told Mike Huckabee on Fox News last year that he “absolutely” would support a constitutional amendment establishing the definition of life at conception.

Mississippi voted a month later on a ballot initiative that would have banned abortion, the morning-after pill, and intrauterine devices. It failed with 55-percent opposition.

EMILY’s List, a group dedicated to electing Democratic women who support abortion rights, will emphasize Medicare reforms proposed in Rep. Paul Ryan’s (R-Wis.) budget.

“We tested cuts to Medicare and cuts to Social Security and the polling was off the charts — and these were independent women,” said Jess McIntosh, a spokeswoman for EMILY’s List. “Women in their 20s and 30s were concerned about retiring safely.”

Planned Parenthood and EMILY’s List report their membership has jumped since Republicans captured the House in 2010 and set out to eliminate Title X funding for family planning services.

Planned Parenthood reports its membership increased by around 1 million supporters in 2011 and is now close to 7 million. EMILY’s List says its membership has increased from 400,000 at the end of the 2010 election cycle to over 1.5 million.

Hmmm. If Romney applied some of Alinsky’s Rules for Radicals...
1: “Power is not only what you have, but what the enemy thinks you have.” – Romney should leak to Planned Parenthood that under his presidency all women will be forced to wear a special new kind of Mormon chastity belt and that he alone will hold the key.
2: “Never go outside the expertise of your people.” – Romney leaks another story telling PP that they will be required to post pictures of Jesus, Joseph Smith and Romney himself on their office and home walls and that their business model will change after all of their employees first go on third world missions to care for babies.
3: “Whenever possible, go outside the expertise of the enemy.” - Romney needs to puzzle PP with a twist on the mathematical riddle that infinity = 0 and try to have them convinced that they no longer need government funding.
4: “Make the enemy live up to its own book of rules.” – Bring young women (under 18) to their offices and have them claim that local Democrats have raped them and that they need to make the controversy go away. Capture their complicity on video and send to Project Veritas for editing.
5: “Ridicule is man’s most potent weapon.” Create a campaign ad that PP is now willing to abort anyone you choose any time in their life. In the ad have Uncle Sam point at the viewer saying, “We don’t need you”. At the end say “Romney does not approve this message, but Obummer and Plugs do”. Then follow that with a crying Native American at the end of the video asking voters to take out the trash.
6: “A good tactic is one your people enjoy.” Go to the homes of local abortion practitioners and sprinkle doll parts all over their lawns. When they complain to local media move up to larger manikin sized body parts. Mail PP the doll body parts too, putting the return address of other abortion clinics or local Democrat politicians.
7: “A tactic that drags on too long becomes a drag.” – If the above techniques do not seem to draw attention to the cause, burn their buildings down to stop their operations.
8: “Keep the pressure on. Never let up.” - Make an effort to collect local roadkill every time you see it, shave it (so you cannot recognize what it is) and decorate their establishment with it. Kill all grass , plants and trees that decorate the outside of their buildings.
9: “The threat is usually more terrifying than the thing itself.” Romney should claim he is going to advocate that all citizens follow the 10 commandments.

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