Posted on 02/26/2024 8:50:40 AM PST by ChicagoConservative27
Wendy’s is preparing to test an “Uber-style” surge-pricing model where prices will fluctuate throughout the day based on demand — meaning a Dave’s burger will cost more during the lunchtime rush.
Wendy’s CEO Kirk Tanner — who rose to the chief role earlier this month — announced the new system on a call with investors, noting that the pricing menu will begin testing in 2025, Daily Mail earlier reported.
With the dynamic pricing model, the chain’s iconic Dave’s Single could increase by as much as $1 at lunchtime and drop down by the same amount after the lunch rush.
With constant pricing shifts, Wendy’s will rely on “digital menu boards,” Tanner said.
(Excerpt) Read more at nypost.com ...
My favorite as well, but, seeing this de elopement, I’ll pass.
idiotic and confusing....
It's based on BIDEN'S OUT-OF-CONTROL INFLATION!
That’s right.
It is interesting to see how “EZ-Pay” automated toll payments have evolved up here in the NYC area. At this point, tolls are usually not posted either on the road or via resources like Google Maps. On a lot of roads, a driver doesn’t really know when or if tolling has kicked in. If you don’t have “EZ-Pay” registered with NY State, rather than another state, you may pay almost twice as much to go over a bridge, or whatever. And of course if you don’t have EZ-Pay at all, you may pay nearly twice as much as that, with a bill sent to by mail—and nonpayment threatening your registration.
In essence, they are headed to an “if you have to ask, you can’t afford it” posture for driving on roads. Uber in some ways is already there. And now, it is inching in to restaurants? The likely longer-term direction there, as “deposit tokens” become the new social credit score/fascist model of totalitarianism, is for custom pricing based on who you are, not just the time of day you are ordering a burger.
Free enterprise. Let them see how it works out.
Reason # 72 to not eat there.....or any fast food for that matter......eating that crap on a regular basis is tantamount to smoking cigarettes IMO.
So if I go in to Wendy’s at 2:30 in the afternoon, I could get a Chili and fries for a few bucks? I’ll stock up
I don’t eat much fast food these days, but Wendy’s is out if they start doing that. What next, pricing according to the customer’s net worth?
“Just a second while we review your financial statement, sir, and then we’ll ring up your order.”
Some idiot MBA probably came up with the scheme.
We’ll maximize our income! (while confusing and pissing off our customers)
Very good point! Maybe they can still claim an “average” price that seems reasonable - an average of the exorbitant and 2 am pricing.
The prices rise during lunch and return to normal afterwards but will the prices ever drop below normal during low demand? If not, it’s just a price increase. Not for me. I’m not buying a $10 cheeseburger.
They should also just have a slot-machine handle at the register. You can pull the handle to find out how much you pay.
A dumb way to market it. They should say “regular price” during busy times and “discount price” during slower times. Think of Steak n Shake’s “happy hour” from 2-4 when you get half price on drinks and shakes. That’s a much better sales approach than “surge pricing.”
I think I like this. Rewards contrarian behavior.
Other responses here are not as intelligent as yours.
FR dumbwagon effect, on the other responses.
Cool!
Or not...
We used to like Wendy’s, but seldom go for fast food. A couple months ago we went there expecting one of there good burgers. It turned out to be fake meat. Totally disappointed. It’s now on our list of Don’t Go There.
Nope
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