They could issue an apology. Make it clear they have fired the idiot that approved this marketing. And promise to concentrate on selling beer and having fun. They may win some customers back then.
They are dead to me and a laughingstock to most people.
All I see these daze is AB shelf space @ 50%, with other beers/ales @ 25% and that White whatever stuff increasing daily into the last 25%.
Now I have to drive farther to get the real stuff.
Fortunately the dog is a good traveler and she still gets to be my cardio exerciser when we finally get to the National Forest trails....
Daily Life is still good, ‘Rats not withstanding.
I suspect "Dylan" won't be alive in 3 years. His inherent severe mental illness, combined with his grandiose fantasy world supported briefly by corporate America and politics, is going to crash hard. Sadly, I expect overdose or suicide will take him
I don’t think they can recover. They will have to accept being a top 20 beer and forget about being in the top 5.
Yeah, you sure don’t hear about that little circus freak anymore!
It doesn't really matter than, in particular, Dylan Mulvaney was involved; it could have literally been any transsexual.
And it isn't actually a controversy; consumers are simply fed up with this perverted narrative being pushed on them.
If a waitress brings me a fried rat instead of the medium-rare steak I ordered, there's no controversy. I am simply disgusted, and will never again patronize that restaurant.
By calling this the "Dylan Mulvaney controversy," the media are trying to distract from the fact that it has nothing to do with Mulvaney as an individual, and attempting to mask that it is not, in fact, a controversy at all.
Regards,
I was recently playing in a golf tournament. The beer carts were everywhere and the Bud Light was virtually untouched. Coors and Miller Lite ruled
I don’t get why they are trying to win back people they must infallibly think are fake girlaphobes.
It wasn’t the Dylan issue that drove this as much as the dismissive attitude towards their customer base. Rather than build on the base they made it clear that they wanted to get rid of the “frat boy” image. Insult your customers and they’ll leave and not come back.
I worked at an AAA baseball park over the past season as a concessions manager we had robust sales of BL, but our sales of BL dropped over 90%. We stopped ordering it before the halfway point of the season.
How much BL did the UFC sell over their last week’s event?
They need to run infomercials and show us how they fired all the rot and cut ties with the commercial producers. They need to show us not a dime is spent on LGBT donations too.
We loved the dog and pony show before, but the faggotery was just elites pushing their asinine lifestyle.
Aligning themselves with College Football, any football, or any sports for that matter will win back their base. Quite easily. Free Republic will be hardcore Bud Light drinkers again with this move, as this place is hopelessly addicted to sports. Go team go!
I just read that the parent company’s revenue went up 4%.
As usual someone is lying.
I saw an ad just the other day in which Budweiser claims that they’re giving money to veterans groups.
starting to wonder if the “brilliant” moron behind this qwap was working for a competitor behind the scenes. the ab collapse was forseable to the knowing eye but, you know, convincing the board had to be a song and dance worthy of an award...and they bought it hook, line and sinking profits.
Sad to know it’s just the the Bud Light dragging sales. I haven’t bought my decades favorite - Busch - since then, no other AB either. I hoped a lot of people would boycott the entire brand.
bud light now targeting under aged drinkers.
In retirement I work at a wine & spirits store. Bud lite was not a big seller at our store before the Mulvaney fiasco. However, Mexican import Modelo however is flying off our shelves.
It’s not going to help. They successfully rebranded their product as “tranny fluid”. No one sane wants that.
It will take years to re-rebrand their product, and they’ll probably never get the stench off of it.