It wasn’t the Dylan issue that drove this as much as the dismissive attitude towards their customer base. Rather than build on the base they made it clear that they wanted to get rid of the “frat boy” image. Insult your customers and they’ll leave and not come back.
AB InBev launched the Bud Light commercial with transvestite Dylan Mulvaney right after a troon murdered three school children and three adults in a grammar school in Tennessee.
The dismissive attitude toward their customers only came later.
On a related note, the government bureaucrats are still withholding the Tranifesto from the troon.