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Latest Sponsorship Shows Bud Light Has Learned Nothing From Boycott (Toronto pride parade)
Townhall ^ | June 26, 2023 | Leah Barkoukis

Posted on 06/26/2023 9:48:33 AM PDT by Morgana

Bud Light is once again angering the right after footage shared on social media shows the brand sponsoring a Toronto pride event that included controversial entertainment and a parade with naked adults, despite children being present.

During a Friday night event, one performer strutted around stage essentially topless dancing provocatively, The Post Millennial reports, noting that while there was a 19+ age requirement to enter, the stage was visible in the surrounding area.

The move comes despite a massive boycott against the brand following its partnership with transgender influencer Dylan Mulvaney in April. Sales volumes for the week that ended June 10 showed a 30.3 percent decline from the same point last year, the biggest weekly drop since the boycott began. The brand was also dethroned as America’s top selling beer for the month of May.

Anheuser-Busch CEO Brendan Whitworth has acknowledged 'hearing' its customers, but never issued an apology.

"To all our valued consumers, we hear you," he said recently. "Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you've always loved about our brand — that it's easy to drink and easy to enjoy.

"As we move forward, we will focus on what we do best — brewing great beer and earning our place in moments that matter to you."

(Excerpt) Read more at townhall.com ...


TOPICS: Business/Economy
KEYWORDS: brendanwhitworth; budlight; canada; dylanmulvaney; gay; transagenda

1 posted on 06/26/2023 9:48:33 AM PDT by Morgana
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To: Morgana

Flasher parade with Trudeau leading the way ,LOL


2 posted on 06/26/2023 9:50:01 AM PDT by butlerweave
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To: All

Hi!! Just popping in to nag you to donate to Free Republic if you haven’t already. 😀


3 posted on 06/26/2023 9:58:38 AM PDT by Brad’s Gramma (I can do ALL things through Christ Who strengthens me!!)
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To: butlerweave

It’s not a question of them “learning”. They believe in this BS. The latest ad is an obvious FU to the people they think are participating in the boycott. One by one they ridicule every “type” who they think are part of it. The ad is a cynical, juvenile temper tantrum and it shows defiance and not one particle of contrition. It amazes me no stockholder has filed suit.


4 posted on 06/26/2023 10:01:10 AM PDT by gibsonguy
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To: gibsonguy

The ad completely misreads the situation. For my own peace of mind I prefer to think that it’s out of ignorance not spite but it’s often spite when the Left thinks it can play cultural games. Whatever the case they need to fire whoever is doing advertising for them.


5 posted on 06/26/2023 10:12:27 AM PDT by newzjunkey (We need a better Trump than Trump in 2024)
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To: butlerweave

Looks like a convention of misfits


6 posted on 06/26/2023 10:12:33 AM PDT by SMARTY (“Liberalism is totalitarianism with a human face.” Thomas Sowell)
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To: newzjunkey

I think it is spite for those who produced it. It may be ignorance for those who approved it or it may not be.


7 posted on 06/26/2023 10:42:47 AM PDT by gibsonguy
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To: Morgana

It’s not just Bud Light.

Anheuser-Busch has gone full WOKE/CCP.


8 posted on 06/26/2023 10:44:09 AM PDT by BrexitBen
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To: gibsonguy

Re #4: TY! TY! TY!

When is our side going to get it? When are we going to see things as they actually are? Are we that loving and trusting, or just dense?

The commercial is NOT an example of them not getting it. It is an example of them hating us, and then laughing at us for being stupid enough to think they are not getting it.

This is why our side is losing, and probably has lost irrevocably: the inability of so many who are incapable of seeing things as they actually are.


9 posted on 06/26/2023 11:30:38 AM PDT by Gratia
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To: gibsonguy

ESG Rating: Envirinmental, Social and Governance. Rating of 100 is the highest Rating for workplace. It is also the woke agenda.
tps://nypost.com/2023/04/07/inside-the-woke-scoring-system-guiding-american-companies/


10 posted on 06/26/2023 11:58:22 AM PDT by usual suspect
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To: Morgana

Theater of and for the Absurd


11 posted on 06/26/2023 12:05:28 PM PDT by drSteve78 (Je suis Deplorable. Even more so.)
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To: Morgana
The calculation of AB is the same as for Target and Coors et al. Losing customers, even a lot of them, now is preferable to losing access to banks and capital later which is the choice they have been given by Black Rock, Vanguard, State Street which own large blocks of stock in ALL the major corporations in America and many in China and other places. In China the influence and requirements go the other way. The CCP plays the piano there and here and the monster hedge funds dance to the tune.
12 posted on 06/26/2023 12:22:28 PM PDT by arthurus ( Covefe -o)
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To: Morgana
Bud Light is once again angering the right after footage shared on social media shows the brand sponsoring a Toronto pride event that included controversial entertainment and a parade with naked adults, despite children being present. During a Friday night event, one performer strutted around stage essentially topless dancing provocatively, The Post Millennial reports, noting that while there was a 19+ age requirement to enter, the stage was visible in the surrounding area.

If only "the right" is angered by this, the world is in very sorry shape. Well...yeah, it is.

13 posted on 06/26/2023 5:56:32 PM PDT by Republican Wildcat
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