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Emmy Ratings Flame Out In Early Numbers (All Time Low) With COVID-19 Dominated Ceremony; ‘Sunday Night Football’ Takes A Hit
Deadline ^ | September 21, 2020 | Dominic Patten

Posted on 09/21/2020 8:31:21 AM PDT by EdnaMode

Besides the obvious changes in formant and technical reach due to the coronavirus pandemic, Jimmy Kimmel’s third time as host saw a lot of firsts at the 72nd Primetime Emmy Awards last night.

For one, there was a host again after the TV Academy show ceremony tried to be like the 2019 Oscars and go without a frontman or frontwoman. Then there was the unprecedented total sweep by Canadian comedy Schitt’s Creek of every category it was nominated in. That sweep also saw a first for an import from the Great White North in a top series category. Additionally, with big victories for HBO’s Watchmen, Sunday’s Emmys had record wins for African-American actors. And, speaking of HBO, the premium cabler’s upset in the Lead Actress in a Drama Series by Euphoria’s Zendaya made the Disney alum at 24 years old the youngest winner ever in the category. Once again, the Emmys were facing off against Sunday Night Football, just like last year.

However, with the Emmys also matched up again the NBA playoffs for the first time with the Los Angeles Lakers beating the Denver Nuggets in a dramatic second game of the Western Conference, there was one particular similarity and difference this year.

As predicted by Kimmel, the Emmys hit an all-time ratings low last night, dropping 14% in viewers and 33% among adults 18-49 from the previous all-time low of last year.

In early numbers, the more than three-hour ceremony snared an audience of 5.11 million and a 1.0 rating in the key demographic for ABC. Now those numbers will be adjusted and updated in final data expected later today, but it is still going to be a steep and perhaps impossible climb to top 2019’s lows.

Broadcast on Fox, the 71st Primetime Emmy Awards ended up with 6.9 million viewers and a 1.6 rating among the 18-49s That was a significant double digit drop from the 2018 Emmys on NBC, which aired on a Monday.

Looking at the last time ABC hosted the Emmys, last night’s show was down 47% in viewership and 60% in the key demo from the early numbers of the 2016 ceremony. Marking Kimmel’s second time as Emmy host, that September 18, 2018 show, which was held on a Sunday and did face SNF, ended up in the final numbers with an audience of 11.38 million and a demo rating of 2.8, both lows at the time.

We will of course update this year’s Primetime Emmy Awards ratings as we get more data.

In terms of last night’s Sunday Night Football, the NBC and NFL flagship show had the hometown Seattle Seahawks beating the now Tom Brady-less New England Patriots 35 – 30 in an audience free game due to COVID-19 safety protocols. Dominated by the Emerald City’s QB Russell Wilson, the often-thrilling gridiron match-up also saw the Patriots and their QB Cam Newton struggle the whole night against the Seahawks’ wall of defense – as you can see:

Still, with numbers certain to tick upward in the final data, the 7:20 PM ET starting SNF took a tumble.

Pulling in 12.22 million viewers in the early metrics and 3.5 in the ratings between 7 -11 PM ET, last night’s big NFL game was down 17% in audience and 25% in the demo from the early numbers of last week’s SNF official season debut. That hometown win by the LA Rams over the Dallas Cowboys shifted up a bit to 18.94 million viewers and 6.2 ratings for the Comcast-owned network and the league in the final numbers.

Like the Emmy Awards, we will update SNF numbers also as they come in.


TOPICS: Arts/Photography; Chit/Chat; Society; TV/Movies
KEYWORDS: 2020emmys; abc; bidenvoters; emmy; emmyawards; emmys; football; hollywood; hollywoodhypocrites; jimmykimmel; kimmel; nbc; nfl; ratings; seahawks; snf; sundaynightfootball; whocares
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Emmys: Millionaire hypocrites from shows that most people don't watch who lecture the audience and tell them how racist they are.

NFL: 3 hours of SJW nonsense before the game, "woke" commercials with 11 minutes of actual football.

1 posted on 09/21/2020 8:31:21 AM PDT by EdnaMode
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To: EdnaMode

Never understood why anyone would want to watch a bunch of millionaires slap each other on the back and hand out trophies for being nothing more that “entertainment”.


2 posted on 09/21/2020 8:33:58 AM PDT by V_TWIN
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To: EdnaMode
NFL: 3 hours of SJW nonsense before the game, "woke" commercials with 11 minutes of actual football.

I can't speak for anything that happened before the kickoff because I was boycotting the talking heads. As for the game, the announcers were insufferable as always, but it was a great game (except for an inexplicable pass on 3rd and short late in the game that backfired) and no SJW nonsense that I could see.

3 posted on 09/21/2020 8:39:32 AM PDT by Not A Snowbird (I trust President Trump.)
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To: Not A Snowbird

Did you have blinders on?


4 posted on 09/21/2020 8:42:16 AM PDT by hercuroc
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To: hercuroc

No, I did not.


5 posted on 09/21/2020 8:42:42 AM PDT by Not A Snowbird (I trust President Trump.)
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To: EdnaMode

In the coveted 18-49 age group, viewership dropped 2 million — from 15.1 million at kickoff to 13.1 by the final hour. That is about a 13% drop.


6 posted on 09/21/2020 8:43:09 AM PDT by TomGuy
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To: EdnaMode

Football is not taking a hit from the Chinese Plague. It’s the anti-American antics of the players.
I stopped watching professional sports several years ago in response to the players taking a knee.


7 posted on 09/21/2020 8:44:56 AM PDT by BuffaloJack (Neither safety nor security exists in nature. Everything is dangerous and has risk.)
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To: Not A Snowbird
Too late for me...


8 posted on 09/21/2020 8:45:59 AM PDT by mylife (Opinions: $1, Today's Special, Half Baked: 50c)
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To: Not A Snowbird

I watched maybe two minutes. It was like taking a big swallow of a flat beer.


9 posted on 09/21/2020 8:47:56 AM PDT by SanchoP
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To: SanchoP

People walked out on the Cowboys, they sucked so bad, but they pulled off a win.
If my brother is an indicator Pittsburgh sucked too but managed to win.


10 posted on 09/21/2020 8:50:32 AM PDT by mylife (Opinions: $1, Today's Special, Half Baked: 50c)
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To: SanchoP

Sucks worse when BLM used the flat beer for a spit cup!


11 posted on 09/21/2020 8:52:01 AM PDT by mylife (Opinions: $1, Today's Special, Half Baked: 50c)
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To: EdnaMode
Hollywood and the NFL + NBA...


12 posted on 09/21/2020 8:52:24 AM PDT by Patriot_MP (Of the Troops, For the Troops - US of A Always. Si vis pacem, para bellum)
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To: EdnaMode

My wife actually watched it. I happened to pass by when I saw this freak show wearing a skirt. I’m talking about a male freak show wearing a skirt. Who wants to watch that kind of garbage? Besides my wife?


13 posted on 09/21/2020 9:00:31 AM PDT by AlaskaErik (In time of peace, prepare for war.)
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To: EdnaMode

Bwahahahahahaha, I did not know it was even on.


14 posted on 09/21/2020 9:14:09 AM PDT by Parley Baer
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To: Not A Snowbird; hercuroc
As for the game... no SJW nonsense that I could see.

I haven't watched any games this season (and don't plan to), but I read somewhere that the league was adding big ol' SJW slogans to both end zones...

15 posted on 09/21/2020 9:15:35 AM PDT by Who is John Galt? ('Urban Dictionary' - a website of the urban dicks, by the urban dicks, and for the urban dicks.)
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To: EdnaMode
Then there was the unprecedented total sweep by Canadian comedy Schitt’s Creek of every category it was nominated in.

Eugene Levy and Catherine O'Hara were part of one of the best comedy ensembles of all time at SCTV - glad to see they're still working and making people laugh.
16 posted on 09/21/2020 9:17:07 AM PDT by AnotherUnixGeek
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To: AlaskaErik

I missed have missed that part.


17 posted on 09/21/2020 9:19:34 AM PDT by Not A Snowbird (I trust President Trump.)
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To: EdnaMode

50 years ago today - debut of MNF

18 posted on 09/21/2020 9:32:31 AM PDT by BookmanTheJanitor
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To: EdnaMode

Actually last nights game between the Patriots and the Seahawks was a great game. I did not see the first 5 minutes. Missed the national anthem. I never saw anything during the time I watched that had anything woke to it.

FYI, the Pats/Seahawks game went down to the very last play of the game. With 3 seconds on the clock, the Pats had the ball on the Seattle 1-2 yard line. Seattle tackled Pats QB Newton for a 2 yard loss. Final score Pats 30 Seahawks 35.


19 posted on 09/21/2020 9:58:25 AM PDT by woodbutcher1963
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To: Who is John Galt?

I looked and only saw half of one message. Tuned in about two minutes before kick-off, and saw or heard little BS. They don’t make a cent off of my viewership. Good game. Got to see Cam Newton get stuffed on a play a child could have predicted, to lose the game.


20 posted on 09/21/2020 11:25:28 AM PDT by gundog ( Hail to the Chief, bitches!)
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