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King Arthur Flour, Now King Arthur Baking Company, Rebrands to Celebrate Commitment to Baking
King Arthur Baking Company ^ | July 20, 2020

Posted on 07/21/2020 3:43:25 PM PDT by ConservativeStatement

NORWICH, Vt., July 20, 2020 /PRNewswire/ -- The country's oldest flour company is now King Arthur Baking Company. The rebrand of King Arthur Flour reflects what the company has always been: a company of bakers who believe in the power of baking to forge community and bring joy. The new logo, which features a wheat crown, celebrates the brand's commitment to baking.

(Excerpt) Read more at prnewswire.com ...


TOPICS: Chit/Chat; Food
KEYWORDS: flour; kingarthur; kingarthurflour; logo; norwich; rebrand; splc; vermont
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Comment #41 Removed by Moderator

To: mylife; rfp1234

100%


42 posted on 07/21/2020 4:43:42 PM PDT by Chode (Send bachelors and come heavily armed.)
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Comment #43 Removed by Moderator

To: ConservativeStatement

Okay,I get it. They got rid of the white king and the cross. Since King Arthur was still a white guy, they should consider changing the name to Queen Charlotte, whom some people believe to have had African ancestry.

Who will be the next to get canceled: Manny, Moe, and Jack?


44 posted on 07/21/2020 4:48:39 PM PDT by Southside_Chicago_Republican (The more I learn about people, the more I like my dog.)
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To: BipolarBob
Make a sourdough starter. It is easy. Sourdough bread is much tastier in any case. Takes a week to a week and a half. Depending on the time of year and what yeasties and lactobacillus are in your area you may find a superb starter. My winter starter I started raised like commercial yeast. The early summer one I have going now is slow and has fruity notes (bananna and berry) and serious tang. Check into no knead sourdough bread. 10 minutes of work over two days and you have an $6 loaf of bread. The only specialty thing you need is a cast iron pot with a lid.


45 posted on 07/21/2020 4:48:45 PM PDT by LesbianThespianGymnasticMidget (Our parents/grandparents were called to war. We have been called to sit on the couch. We got this!!)
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To: EinNYC

The only reason King Arthur bread flour is better is a slightly higher gluten content. Buy regular AP flour and supplement with wheat gluten powder. AP is 8 to 11% per weight. (Divide the protein content by the weight to get your %) KA claims something like 12.7% but I think it is higher. I have had KA identical results at 13.5 to 14%. Ends up a hell of a lot cheaper to just kick it up. An extra step in baking but if you are any good you have the scale out anyway. Non bromated and unbleached of course. Flour is a commodity. Nothing special about KA.


46 posted on 07/21/2020 5:01:59 PM PDT by LesbianThespianGymnasticMidget (Our parents/grandparents were called to war. We have been called to sit on the couch. We got this!!)
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To: ConservativeStatement

I would buy from them occasionally but no more. I emailed them and asked why they are supporting a racist organization (SPLC) supposedly to fight racism and told them they lost a customer. I received a namby-pamby reply. These people make me sick.


47 posted on 07/21/2020 5:21:38 PM PDT by Pining_4_TX ("Pluralism is always a temporary state marking a transition from one orthodoxy to another" Schaefer)
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To: ConservativeStatement
Let's see. The former logo is too "white", too "European", and too Christian:

Buh-bye King Arthur. Hello Martha White:


48 posted on 07/21/2020 5:23:04 PM PDT by Governor Dinwiddie (Guide me, O thou great redeemer, pilgrim through this barren land.)
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To: LesbianThespianGymnasticMidget

I made sourdough oversized hockey pucks, twice. My starter seems to be a non-starter...

Prolly try again in the winter. The only baking I wannea do this time of year is on the grill.


49 posted on 07/21/2020 5:23:39 PM PDT by bigbob (Trust Trump. Trust the Plan)
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To: ConservativeStatement

I went to their site. It seems a nothing burger as I have been there before. The only difference is some exec. in marketing is trying to see if he or she can get a raise for a new marketing angle.


50 posted on 07/21/2020 5:24:58 PM PDT by Eastern Shore Virginian (I am 100% certain.........but I may be wrong.)
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To: ConservativeStatement

Never bothered. Prefer our local Washington Flour. And it referred George Washington.

But I curse them for stopping their pancake mix, which was the best. They still offer 2 different recipes but not quite the same, and we have to put all the separate ingredients together now.

Great corn-meal-based pancakes. Cannot be beaten.


51 posted on 07/21/2020 5:28:24 PM PDT by the OlLine Rebel (Common sense is an uncommon virtue./Federal-run medical care is as good as state-run DMVs.)
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To: Governor Dinwiddie

I don’t see this as a big BLM pander. Perhaps not at all.

They didn’t change the name really, and there wasn’t even any explanation for changing the logo, which still implies the same name.


52 posted on 07/21/2020 5:31:24 PM PDT by the OlLine Rebel (Common sense is an uncommon virtue./Federal-run medical care is as good as state-run DMVs.)
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To: ConservativeStatement

I bake all the time for a lot of people. These specialty flours are not really worth the cost. I use unbleached flour from various store brands for baking and high protein for bread and pizza. Sam’s Club store brands are a good price for the 50 lb bags.


53 posted on 07/21/2020 5:32:04 PM PDT by Trillian
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To: ConservativeStatement

Saxon lives matter. Fight against Celtic thuggery.


54 posted on 07/21/2020 6:49:31 PM PDT by KarlInOhio (In 2016 Obama ended America's 220 year tradition of peaceful transfer of power after an election.)
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To: rllngrk33

https://www.wheatmontana.com/sites/default/files/pdfs/WM_10733_Flyer_Retain%20Mill%20Products_sm.pdf


55 posted on 07/21/2020 7:35:25 PM PDT by Paladin2
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To: goodnesswins

You can find decent alternatives to KA products and you can take advantage of their website for recipes and baking advice. That will cost them money without costing you anything. I still follow them on Facebook and even send them emails with specific questions for them to answer. I just don’t buy anything from them.


56 posted on 07/22/2020 12:08:43 AM PDT by Oshkalaboomboom
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To: ConservativeStatement

Interesting update...

https://vtdigger.org/2023/04/28/king-arthur-baking-to-suspend-direct-to-consumer-sales-from-vermont-19-employees-affected/


57 posted on 04/29/2023 5:26:24 PM PDT by mewzilla (We will never restore the republic if we don't first secure the ballot box.)
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To: ConservativeStatement
Update! A competition. And look who need not apply...

Baking Pitchfest 2024

Elegibility requirement No.1: "Person of Color led business"

58 posted on 01/07/2024 4:41:54 AM PST by mewzilla (Never give up; never surrender!)
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To: mewzilla
Note to any biz owner with b@lls who'd like to enter: Self identify as a POC. Any color. And last time I checked white, peach, flesh were all colors.

Note to KA: I'll grind my own before I'll buy yours. Or any of the rest of your products.

59 posted on 01/07/2024 4:45:15 AM PST by mewzilla (Never give up; never surrender!)
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To: ConservativeStatement

Use White Lily instead. They’re completely unapologetic that if you reverse their name they’re Lily White./s


60 posted on 01/07/2024 4:49:15 AM PST by liberalh8ter ( Ephesians 6:10 - 18)
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