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Analyst explains why Apple should purchase DuckDuckGo
applemust.com ^ | 6/8/20 | Jonny Evans

Posted on 06/08/2020 8:41:52 PM PDT by martin_fierro

...Enter DuckDuckGo

That’s what Sacconaghi thinks.

He also thinks that Apple should invest in its own search service to replace Google – and sees DuckDuckGo as a good option.

The analyst argues that Apple could acquire DuckDuckGo for around $1 billion, in exchange for which it would get its own search engine, access to ads revenue and would be able to apply these technologies across the system.

DuckDuckGo is the fourth most popular search engine in the U.S.

Apple would also be able to double down on its focus on privacy, and would be giving tens of millions of users a viable search alternative.

With this thought in mind it is interesting that DuckDuckGo is currently recruiting iOS engineers, and is also in talks with the U.S. DOJ as part of an investigation of Google’s alleged anti-competitive practises.

What’s really important here is how vital Apple’s traffic is to Google. A report last year explained:

“Between mobile and desktop Safari, Apple browsers produced 49% of Google clicks.”

(Excerpt) Read more at applemust.com ...


TOPICS: Computers/Internet
KEYWORDS: apple; duckduckgo
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Think, ah say, think I'll just leave this here.
1 posted on 06/08/2020 8:41:52 PM PDT by martin_fierro
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To: martin_fierro
Did DuckDuckGo hire a new spokesman?


2 posted on 06/08/2020 8:44:11 PM PDT by kevcol
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To: martin_fierro
DuckDuckGo is the fourth most popular search engine in the U.S.
Fourth? Google, Bing...

3 posted on 06/08/2020 8:46:16 PM PDT by SunkenCiv (Imagine an imaginary menagerie manager imagining managing an imaginary menagerie.)
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To: kevcol

That girl looks creeped, or frightened, of Coffee Filter Joe.


4 posted on 06/08/2020 8:46:43 PM PDT by Jane Long (Praise God, from whom ALL blessings flow.)
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To: martin_fierro

I use Apple and Qwant. Duck-whatever is too liberal and clunky. Bing is nice and there are numerous of search engine alternatives.


5 posted on 06/08/2020 8:47:53 PM PDT by Falconspeed
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To: martin_fierro

Am I being overly skeptical when I wonder if Apple and my privacy are actually a good fit?


6 posted on 06/08/2020 8:50:19 PM PDT by ChildOfThe60s (If you can remember the 60s........you weren't really there)
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To: SunkenCiv

AOL


7 posted on 06/08/2020 8:50:25 PM PDT by hercuroc
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To: martin_fierro

If Apple buys DDG, they lose 90%+ of current users on Day 1. I suppose they don’t care since the Apple Bois will more than make up for the loss. This would be a great loss to freedom of movement on the web.


8 posted on 06/08/2020 8:51:02 PM PDT by The Unknown Republican
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To: kevcol

What is Plugs wearing? Is it a jockstrap?


9 posted on 06/08/2020 8:52:08 PM PDT by Rockingham
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To: kevcol

No, I heard he hired on with PlatypusPlatypus Go.


10 posted on 06/08/2020 8:53:33 PM PDT by ProtectOurFreedom
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To: SunkenCiv

AltaVista


11 posted on 06/08/2020 8:54:17 PM PDT by ProtectOurFreedom
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To: The Unknown Republican

“they lose 90%+ of current users on Day 1”

Most people don’t have a clue who owns the companies they do business with...nor do they care.


12 posted on 06/08/2020 8:55:19 PM PDT by ProtectOurFreedom
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To: martin_fierro

I heard that DDG simply takes search results from Bing and Yahoo and forwards them anonymously. It doesn’t provide any value-added except privacy.

How is that worth $1 billion?


13 posted on 06/08/2020 8:55:59 PM PDT by Gideon7
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To: martin_fierro
Duck Duck Go's whole business model is based on privacy.

Their clients are effectively citizens who recoil with distrust from Big Tech.

Enter Apple, perhaps the second most evil Big Tech firm in they eyes of Duck Duck Go's clients.

Apple looks at the client base and revenue potential, and pays a lot of money for Duck Duck Go.

In other news today, The Brady Project and Michael Bloomberg are considering a tender offer for Strum, Ruger & Co.

14 posted on 06/08/2020 8:58:00 PM PDT by DoodleBob (Gravity's waiting period is about 9.8 m/s^2)
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To: ProtectOurFreedom

AltaVista was THE best search engine.

15 posted on 06/08/2020 8:59:39 PM PDT by DoodleBob (Gravity's waiting period is about 9.8 m/s^2)
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To: Rockingham
"What is Plugs wearing? Is it a jockstrap?"

It's a coffee filter. If you hold a mug under it long enough while he stutters and spittles you'll eventually get a cup o' Joe :-P

16 posted on 06/08/2020 8:59:40 PM PDT by tinyowl (A is A)
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To: ProtectOurFreedom

Generally I agree with you, but with DDG I believe that users are generally more savvy. People choose is exactly because it’s supposedly not tracked.


17 posted on 06/08/2020 9:10:47 PM PDT by The Unknown Republican
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To: DoodleBob

It was the first true search engine I used after Gopher. They were located at 1070 Arastradero Road, Palo Alto, CA — right behind the building where I worked.

When Google came out, I thought “These guys don’t have a chance. AltaVista owns the market and is a great search tool. Who needs another?”

Famous last words! Excuse me, I need to go update my MySpace page.


18 posted on 06/08/2020 9:18:18 PM PDT by ProtectOurFreedom
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To: The Unknown Republican

And that’s why it’s such a great fit with Apple. Apple doesn’t track anybody, unlike Google, Amazon and MS. Apple has the best privacy policies in the industry. I’m sure Sword will chime in.


19 posted on 06/08/2020 9:19:26 PM PDT by ProtectOurFreedom
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To: kevcol

Looks like minority’s aren’t exempt from touchy-feely Joe’s wandering hands.


20 posted on 06/08/2020 9:21:06 PM PDT by cabbieguy ("I suppose it will all make sense when we grow up"can't be counted)
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