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Panasonic Axes Future Investments in Tesla Factories Amid Dwindling Demand: Report
The Drive ^ | April 11, 2019 | Rob Stumpf

Posted on 04/11/2019 10:22:37 AM PDT by Yo-Yo

Future investments from the battery maker in U.S. and overseas facilities are reportedly in question, making stock prices suffer in the early hours.

Tesla and battery manufacturer Panasonic will freeze investments into the automaker's Nevada-based battery plant over weakening demand concerns, reports Japanese publication Nikkei.

Both the automaker and Panasonic had reportedly considered raising production capacity by more than 54 percent by 2020 (from 35-gigawatt hours to 54 GWh), however, due to apprehension surrounding financial and demand problems, the partners will not proceed with the expansion as planned, halting further construction of the Gigafactory barring further consideration.

Tesla shares have fallen as much as 4.7 percent during pre-market trading.

Inside of the Gigafactory exists two operations: battery cell production and battery assembly. Panasonic has been producing 2170 battery cells for Tesla's Model 3 since 2017 in one area of the factory; Tesla then packages the battery cells inside of its packs and ships the units off to the automaker's assembly plant in Fremont, California.

The sudden change of heart could be due to concerns over dwindling demand following a troubling first quarter in 2019. Tesla's sales slump of more than 30 percent raised questionable brows as the automaker fought to deliver cars overseas in meaningful numbers amid both markets' regulatory and logistic adjustments. But for investors, the decline was an indicator of demand drop off, something with CEO Elon Musk had previously identified as being inhibited by the high upfront cost of electric cars.

"It's important to appreciate that the demand for Model 3 is insanely high. The inhibitor is affordability," said Tesla CEO Elon Musk during the automaker's Q4 2018 earnings call. "It's just like people literally don't have the money to buy the car. It's got nothing to do with desire. They just don't have enough money in their bank account. If the car can be made more affordable, the demand is extraordinary."

Tesla responded in late February by releasing two new trims of its Model 3, the long-awaited $35,000 Standard Range variant, and a slightly more premium Standard Range Plus. At present time, it is not believed that any $35,000 Model 3s have actually been delivered despite its release 42 days ago. Deliveries were initially said to begin between 14 and 28 days following the vehicle's release.

In late 2018, Panasonic was considering an investment of between $900 million and $1.35 billion for the Gigfactory's expansion, yet, six months later it has reportedly reconsidered its funding. The Gigafactory, according to Tesla, is only 30 percent complete at its current development.

“We will, of course, continue to make new investments in Gigafactory 1, as needed." a Tesla Spokesperson told The Drive, "However, we think there is far more output to be gained from improving existing production equipment than was previously estimated.”

Furthermore, Tesla had initially planned to produce its upcoming Model Y crossover at Gigafactory 1 in Nevada. It's unclear what the halt in expansion means for the change in the production facility, however, without expansion, there is likely no additional production line for the Model Y at the facility.

Another surprise twist is Panasonic's reported decision to also suspend its investment into Tesla's brand new Gigafactory in Shanghai, a newly penned facility of which construction has not yet completed. According to Nikkei, Panasonic will provide Tesla with technical support and a "small number" of batteries produced locally at the China-based Gigafactory.

Contrary to the report, Panasonic had not publicly announced an investment in Gigafactory Shanghai previously. Reports from earlier this year indicated that Tesla was testing the waters with several battery manufacturers for the contact with its Shanghai facility; as of today, there has been no release stating that a vendor had been selected. Nikkei continues its reporting by stating that Tesla will reportedly source batteries "from a number of makers" for its local-market cars moving forward.


TOPICS: Business/Economy; Science
KEYWORDS: california; fremont; gigafactory; panasonic; solarcity; tesla
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Have we hit peak Tesla?
1 posted on 04/11/2019 10:22:37 AM PDT by Yo-Yo
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To: Yo-Yo; null and void
[It's just like people literally don't have the money to buy the car. It's got nothing to do with desire. They just don't have enough money in their bank account.]

Yeah, Elon, I feel your pain.

I've got a lot of desire for some classic American muscle cars. Seems like that lack of money in the bank account is a pervasive thing. Weird, huh?
2 posted on 04/11/2019 10:26:22 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: SaveFerris

Take AOC’s advice. Deficit spending.


3 posted on 04/11/2019 10:30:54 AM PDT by TexasGator (Z1z)
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To: Yo-Yo

This kinda reminds me of what I heard about the downfall of the AMC Pacer. It was a cool car and a lot of people liked it. the problem was that eventually pretty much all of those people had one.


4 posted on 04/11/2019 10:31:53 AM PDT by cuban leaf
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To: TexasGator

I like it!

The Green New Deal should include free houses, free cars, free food, free money, free healthcare, free wi-fi, free pet food, free education and free toilet paper! Woohoo!


5 posted on 04/11/2019 10:32:40 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: SaveFerris

“It’s important to appreciate that the demand for Model 3 is insanely high. The inhibitor is affordability,”

I don’t think “demand” means what Musk thinks it means. It means people with money willing to part with it to obtain the demanded product at the price offered. It doesn’t mean people who wish that they could have one if it were cheap or free.


6 posted on 04/11/2019 10:34:04 AM PDT by Flash Bazbeaux
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To: SaveFerris
I've got a lot of desire for a whole slew of consumer goods that I just don't have enough money in my bank account for.

Desire doesn't pay the bills, Elon.

7 posted on 04/11/2019 10:34:27 AM PDT by Yo-Yo ( is the /sarc tag really necessary?)
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To: cuban leaf

[AMC Pacer]

I actually rode in one in 1976 or so. Neighbors had rented it while their car was in the body show. It was that bland tan color with the fake woodgrain (IIRC). The color is right for sure.

Anyways, yes, it was pretty much like riding in a fishbowl on wheels.

My driving class in high school had AMC Matadors on loan from a local dealer.

When the last group got assigned, 5 of us had not joined any group. I got the three cutest girls in my class in my group. We had a lot of fun. One of the coaches, of course, was the driving instructor.

Not that I want to sound like the typical shallow guy or anything.....LOL


8 posted on 04/11/2019 10:37:05 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: SaveFerris

I want a free supermodel...for the environment. Yeah, the environment. That’s the ticket!


9 posted on 04/11/2019 10:38:20 AM PDT by Army Air Corps (Four Fried Chickens and a Coke)
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To: Flash Bazbeaux

It’s got to be one of the funniest lines I’ve read today.

Well, other than Morning Ho wanted an America-hater to succeed.

Wait, that wasn’t funny - it was pathetically-sad that it’s on TV.


10 posted on 04/11/2019 10:38:26 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: Army Air Corps; Yo-Yo

Yeah, I’ve got that consumer desire too.

Darn lack of money in the bank. Gets me every time.


11 posted on 04/11/2019 10:39:25 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: SaveFerris
[Neighbors had rented it while their car was in the body SHOP]


12 posted on 04/11/2019 10:40:31 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: Flash Bazbeaux

I know some people interested in the Tesla or other electrics. But they want to wait for some years, to see the technology evolve, see prices come down, see what happens with the infrastructure of electrical charging stations, etc before they buy an electric car.


13 posted on 04/11/2019 10:42:48 AM PDT by Dilbert San Diego
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To: Yo-Yo

It’s going to be a challenge to kill all internal combustion by 2030.


14 posted on 04/11/2019 10:44:28 AM PDT by lurk
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To: Yo-Yo
This has been anticipated for quite a while. The big deal here is not the factory. The big deal is the Cobalt that Panasonic brings to the table. They have one of the biggest mining operations out there.

It could only be one thing. Panasonic is a Japanese Company, and Japan wants into this business big time.

Panasonic Cobalt is needed for other Japanese car companies to get into the market, and Japan is playing the Nationalist card.

15 posted on 04/11/2019 10:46:27 AM PDT by ImJustAnotherOkie (All I know is The I read in the papers.)
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To: lurk

[It’s going to be a challenge to kill all internal combustion by 2030.]

Don’t worry. Airhead Of Congress sez it’s all over by then, anyways.


16 posted on 04/11/2019 10:47:22 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: SaveFerris
The Green New Deal should include free houses, free cars, free food, free money, free healthcare, free wi-fi, free pet food, free education and free toilet paper!

Have you read it? It pretty much does.


17 posted on 04/11/2019 10:47:54 AM PDT by Buckeye McFrog
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To: Buckeye McFrog

I know!!

I haven’t read it but got a few details here and there!!

And it only costs like 90 trillion dollars!!

Good thing the U.S.A. can print money to pay any debt!! /Alan Greenspan (before the Alan Greenspan who is “concerned”)


18 posted on 04/11/2019 10:49:33 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: SaveFerris
Anyways, yes, it was pretty much like riding in a fishbowl on wheels.

LOL! I went out on a date once with a guy who owned one of these, and yes, I felt like I was riding in a fishbowl.

19 posted on 04/11/2019 10:53:16 AM PDT by LibertarianLiz
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To: LibertarianLiz
They decided to cruise on a Friday night. So a bunch of us jumped in.....


20 posted on 04/11/2019 10:56:15 AM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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