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Why Old-Fashioned, Over-the-Air TV Is Booming
Fortune ^ | 1/15/19 | Aaron Pressman

Posted on 01/15/2019 2:40:05 PM PST by Openurmind

About one in seven American households is watching old-fashioned, over-the-air television broadcasts, an increasingly appealing choice for former cable customers who have “cut the cord” but still want to catch up with their local news and network stations.

The new data from market research firm Nielsen shows that over-the-air viewing increased to 14% of all homes last year from 9% in 2010. At the same time, the percentage of households subscribing to cable or satellite TV peaked at 88% in 2010 and has since sunk to 79%, according to surveys by the Leichtman Research Group. Catching free over-the-air broadcasts simply by adding an antenna that cost $50 or less likely appeals to many cord cutters who dropped cable TV because it was too expensive.


TOPICS: Business/Economy; Society; TV/Movies
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1 posted on 01/15/2019 2:40:05 PM PST by Openurmind
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To: Openurmind

What’s not to like? Free TV, better choice of programs.


2 posted on 01/15/2019 2:42:39 PM PST by LouieFisk
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To: Openurmind

The old joke “200 channels and nothing is on” is truer than ever.

There are a couple of channels that show old shows that I really don’t want to let go, through.


3 posted on 01/15/2019 2:43:03 PM PST by freedumb2003 (As always IMHO)
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To: Openurmind

On a Black and White Zenith television?


4 posted on 01/15/2019 2:44:18 PM PST by BipolarBob (God bless America - except for California.)
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To: Openurmind

There are a helluva lot of channels available over the air now.


5 posted on 01/15/2019 2:44:50 PM PST by Army Air Corps (Four Fried Chickens and a Coke)
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To: Openurmind

Nothing worth watching on broadcast TV.


6 posted on 01/15/2019 2:44:57 PM PST by JerryBlackwell (some animals are more equal than others)
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To: Openurmind

We didn’t have to cut the cord. No cable here in the sticks.

Looked at satellite TV. Would consider if it was a la carte. Otherwise, no sale.

We have double-R service. Rabbit ears and Roku.


7 posted on 01/15/2019 2:44:57 PM PST by chrisser
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To: LouieFisk

Reality: very much range and line of sight limited.

I tried the super duper digital OTA antenna, good for 75 miles (we are 53 as the crow flies) and got zero channels.

Returned it to Best Buy. GEEKSQUAD guy said they got a LOT of returns on them.


8 posted on 01/15/2019 2:45:10 PM PST by Blueflag (Res ipsa loquitur: non vehere est inermus)
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To: freedumb2003

You might be able to get those channels or very similar ones through Amazon Prime. for less than $10.00 a month.


9 posted on 01/15/2019 2:45:14 PM PST by Fai Mao (There is no rule of law in the US until The PIAPS is executed.)
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To: BipolarBob

With a harmonic remote there was a reason it was called a clicker


10 posted on 01/15/2019 2:45:33 PM PST by al baby (Hi Mom Hi Dad)
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To: Openurmind

The variety of digital broadcast even in mid-sized cities is really surprising. If you haven’t scanned to see what’s out there in a few years give it a try. There are a good thirty of them here, all manner of programming. Classic sitcoms and old movies predominate.


11 posted on 01/15/2019 2:45:42 PM PST by RegulatorCountry
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To: Openurmind

I have always had over the air broadcasts. I am looking to replace my ancient and damaged old outside antenna.

Reading up on them I was surprised to learn that if you get a strong signal, quality will often be better than cable or satellite.


12 posted on 01/15/2019 2:45:47 PM PST by yarddog
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To: Openurmind

And when it went digital there became a lot more channels.

I dumped cable in 1994.


13 posted on 01/15/2019 2:47:29 PM PST by ifinnegan (Democrats kill babies and harvest their organs to sell)
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To: yarddog

Snow and static are a thing of the past with digital broadcast. You have pretty much a crystal clear signal. When it gets too weak it will pixelate, freeze and break up, then just nothing, it’s gone. Sort of all or nothing.


14 posted on 01/15/2019 2:48:37 PM PST by RegulatorCountry
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To: KC_Lion

Ping.


15 posted on 01/15/2019 2:50:26 PM PST by Army Air Corps (Four Fried Chickens and a Coke)
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To: Openurmind
With the coming of Starlink space-based gigabit Internet in 2020, we could see an explosion of streaming channels for people "out in the sticks." No wonder why all the major cable channel providers are seriously looking at offering streaming packages from 2020 on--Disney's Disney Plus service is only the beginning.
16 posted on 01/15/2019 2:50:55 PM PST by RayChuang88 (FairTax: America's Economic Cure)
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To: Openurmind

Cable forces us to pay for channels we don’t use, nor want. Most everything on cable is bias opposite to what my personal perspectives are. They cram more commercials it seems than does free over the air TV into every program. It’s just not worth it for what is being broadcast on cable. No more.

It’s truly sad when one has to choose ones entertainment by political perspectives. Damn shame.


17 posted on 01/15/2019 2:51:31 PM PST by rockinqsranch (Dems, Libs, Socialists call 'em what you will they all have fairies livin' in their trees.)
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To: Openurmind

FREE!.....................................


18 posted on 01/15/2019 2:52:10 PM PST by Red Badger (We are headed for a Civil War. It won't be nice like the last one....................)
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To: Openurmind

It will go up even more once nutfux raises it’s monthly fee and people drop the obama channel.


19 posted on 01/15/2019 2:52:20 PM PST by Sirius Lee (In God We Trust, In Trump We MAGA)
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To: freedumb2003

I remember when there actually was ‘MUSIC’ on Music Television (MTV)........................


20 posted on 01/15/2019 2:53:18 PM PST by Red Badger (We are headed for a Civil War. It won't be nice like the last one....................)
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