Delicious, peanut buttery, chocolatey, crunchy blows...
Posted on 07/27/2018 2:27:09 AM PDT by Olog-hai
The European Union’s top court on Wednesday July 25th ordered the EU’s intellectual property office to “reconsider” Kit Kat’s bloc-wide trademark, prolonging Nestle’s decade-long battle to claim exclusive rights over the chocolate bar’s distinctive shape.
Nestle has been locked in a blockbuster legal war with US rival Mondelez, maker of Cadbury chocolate, over the four-fingered wafer biscuit which was first sold in 1935.
In a closely watched case, the European Court of Justice said the EU’s intellectual property office must go back to the drawing board and revisit its 2006 to decision to grant Kit Kat an EU trademark based on its shape.
But in a break for Nestle, the Luxembourg-based ECJ did not cancel the trademark outright, as suggested by the court’s top adviser in April, with the EU intellectual property office now tasked to revisit the basis for awarding the trademark. …
(Excerpt) Read more at thelocal.ch ...
But in a break for Nestle
Oops
ff
“Give me a break, give me a break,
Give me European trademark protection for my KitKat bar.”
Gimme a break, gimme a break . . .
Not that I am cynical about legal systems, but this mean that the bidding/bribery bar is open?
Some great copywriting there! No contradiction at all ...
No wonder people think most media types are dumb
Kit Kat, Schmit Kat.
NOTHING can be as devastating as the war between Left and Right Twix!
Go Team Left Twix!!!
Delicious, peanut buttery, chocolatey, crunchy blows...
They wrecked the brand years ago when they went from nice tin foil wrapping to plastic.
I recall That,,,
And you’re Absolutely correct!
All our favorites are cheaper now, and it is palpable, because you can see the crummy wrapping and feel the lower quality.
The advent of “Fun Size” is a crock, as if we did not notice the smaller portions.
On the upside, Japan still has crazy Kit Kat flavors, like Green Tea and Strawberry.
Yikes! The Japs do crazier things then we do.
I’m now down to the occasional German chocolate bar from Aldi’s. Not bad. Not exactly Belgian chocolate from Madison Avenue, though. And their packing quite frankly sucks.
I don’t see how you can claim exclusive rights over the shape of a candy bar. This reminds me of the time that Starbuck’s sued a tiny Orthodox monastery in Washington State for using the name “Christmas blend” for some coffee it sold, because Starbuck’s was already promoting its own “Christmas blend.”
Sweet Potato Kit Kats.
Citrus Kit Kats.
Pear Kit Kats.
I for one am very relieved we won the war.
https://kotaku.com/5983276/15-flavors-of-japanese-kit-kats-the-snacktaku-review
“The Kit Kat is one of Japan’s most popular chocolate snacks, due in no small part to the name, which sounds like kitto katsu, or “you’ll surely win””.
What is up with those people?
what’s next, used panty flavored Kit Kats?
I bought a mixed pack of Kit Kats from Japan for my kid, for Christmas. That is as close as I ever want my young daughter to get to those freakos.
LOL. In my foodie world, Japanese mayo is the new craze. It’s expensive so I’m not buying it.
Maybe the reporter was on break and couldn’t hit the brakes on “break”. He thought, “No break, give me a break”.
We need a candy bar lineup. Or free doughnuts.
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