MacDailyNews presents live coverage of Apple’s September 12th special event

MacDailyNews ^ | September 12, 2017, 12:00 NOON

[Swordmaker]

Apple CEO Tim Cook and a team of Apple executives will kick off the company’s special event today, September 12th, at 10am PDT/ 1pm EDT. The special event will be the first-ever event at the Steve Jobs Theater on the company’s new Apple Park campus in Cupertino, California.

Apple today will stream their special event live via Safari browser and Apple TV. Live streaming uses Apple’s HTTP Live Streaming (HLS) technology. HLS requires an iPhone, iPad, or iPod touch with Safari on iOS 9.0 or later, a Mac with Safari on macOS v10.11 or later, or a PC with Microsoft Edge on Windows 10. Streaming via Apple TV requires an Apple TV (2nd or 3rd generation) with software 6.2 or later or an Apple TV (4th generation).

The big event starts today at 10am PDT / 1pm EDT here: https://www.apple.com/apple-events/september-2017/. Open it in one browser tab or window and this MacDailyNewspage in another to comment on the proceedings in real-time.

MacDailyNews will offer live notes during Apple’s keynote on this page. We’ll see you back here just before 10am PDT/ 1pm EDT.

Live notes from Apple CEO Tim Cook’s WWDC 2017 keynote address in chronological order

• Coldplay’s Viva La Vida playing

• AAPL: $161.31, -0.19 (-0.12%) @ 12:56PM EDT

• Event begins with Apple Park drone flyover, Steve Jobs Theater video and The Beatles “Love”

• Welcome to the Steve Jobs Theater
• Steve Jobs quotes – audio “Make something wonderful… with a great deal of care and love.”
• Apple CEO Tim Cook takes the stage to applause

• Tim Cook: “I love hearing his voice.”

• It was only fitting that Steve should open his theater
• Steve meant so much to me and so much to all of us
• It’s taken some time, but we can now reflect on him with joy instead of sadness
  

• He loved days like this

• Steve was a genius
• Steve Jobs began work on Apple Park, a new campus for Apple, over ten years ago
• Today and always we honor him
• We’re here to talk about some incredible products

• But first we want to talk about Hurricanes Irma and Harvey
• Apple working with “Hand in Hand” and the America Red Cross
• Hand in Hand airs tonight on all of the major networks. Please give
• We’ll start moving into Apple Park later this year

• Apple Park built to reflect Apple’s values

• Environmentally friendly

• Powered by 100% renewable energy

• Extraordinary attention to detail and to materials

• Retail update

• Angela Ahrendts takes the stage
• The same team that designed Apple Park designed Apple flagship locations (Town Squares) around the world
• Ahrendts covers Apple Store’s new design features
• “Today at Apple” – “how to” classes for photography, music, app development, etc.
• This is a lot of time taken so far for an event that’s expected to cover so much – MDN Ed.

• Video: “Today at Apple.”

• Apple Fifth Avenue NYC – greatly expanded, glass cube will return

• Apple Michigan Avenue to open on October 20th
• Either this event is going to be 6 hours long or we’re not getting everything that’s been rumored for today – MDN Ed.

• Cook retakes the stage

• Apple Watch (applause)
• Since the launch of the Series 2, phenomenal growth. 50% YOY growth
• Apple Watch is now the No.1 watch in the world (applause)
• Apple Watch customer satisfaction is 97%
• Apple Watch video detailing how users have improved their lives and health with Apple Watch
• Apple Watch helps to motivate users, making them healthier
• Woz is in the house
• Jeff Williams take stage
• watchOS 4 is very fitness focused
• Apple Watch’s heart rate sensor is the most-used heart rate monitor in the world
• Heart Rate app gets enhanced – with new measurements, graphs, recovery heart rate, and more
• Apple Watch Heart Rate monitor will notify you when it detects an elevated heart rate without activity
• Apple Watch Heart Rate monitor will focus on heart rate rhythm. Apple Heart Study: Uses AW data to analyze heart rhythms
• watchOS4 drops on September 19th
• Introducing next-gen Apple Watch (video)
• Apple Watch Series 3:
• LTE connectivity – cellular built-in (The ultimate expression of Apple Watch)
• Leave your phone when you go to the beach. Go on a run with just your Apple Watch and still be connected
• Use maps w/o iPhone, Find My Friend auto switches to AW when iPhone is not present
• With Apple Watch Series 3 and Appel Music, you can stream 40 million songs on your wrist
• Dual-core processor (up to 70% faster); Siri can now talk on Apple Watch (no more looking at display for all Siri interaction)
• Built-in barometric altimeter
• Antenna is the display itself
• An eSIM is built-in
• Case for Series 3 is the same size as Series 2
• Make standalone phone calls on your wrist
• Demo: Apple Watch Series 3 calling colleague who’s paddle boarding on a lake using her AW Series 3
• Out in the middle of a windy lake, only microphone is the one in Apple Watch – feet from her mouth – very clear sound quality
• Finishes: Gold Aluminum, Silver, Space Gray
• New Apple Watch Nike+ Series 3 colors and Nike+ Run Club app
• New bands, of course
• New AW Edition in grey ceramic case
• Swimproof, all-day battery
• Series 3 = $399 with cellular; $329 w/o cellular
• Series 1 = $249
• Series 3 available on September 22
• Cook retakes stage
• Cook plays AW Series 3 + Apple Music ad: “40 million songs on your wrist”
• Apple TV

• Photo of current Apple TV 4 and its Siri Remote
• Apple TV 4K (finally- MDN Ed.)
• Eddy Cue take stage
• 4K demo
• Apple TV UI is redone in 4K
• Apple TV 4K with HDR
• High Dynamic Range (HDR) demo
• Spiderman demo
• A10X Fusion chio: CPU is more than 2X as fast and 4X faster graphics as old Apple TV 4
• iTunes Store will have 4K titles for the same price as HD.
• If you purchased a movie in HD, it gets auto updated to 4K at no additional charge
• Later this year, Apple’s TV app will get live sports
• Live news coming to Apple’s TV app
• Apple TV is a HomeKit hub
• With the A10X Fusion chip, more advanced games as possible
• Apple TV 4K game demo from That Game Company: “Sky” – iOS and tvOS exclusive
• Apple TV 4K starts at $179, order Sept 15, ships Sept. 22
• Siri Remote gets a subtle redesign with a new white circle around the “menu” button. (It’s still crap. – MDN Ed.)
• Eddy Cue departs (only the stage, unfortunately – MDN Ed. {I like the AppleTV Remote—Swordmaker{})
• Cook retakes stage

• iPhone

• Cook recaps iPhone innovations over the past 10 years

• iPhone video

• Glass-backed iPhone 8 and iPhone 8 Plus
• A huge step forward for iPhone

• Phil Schiller takes stage
• Silver, Space Gray, new Gold finish
• Aluminum, Glass design reinforced with steel band

• 4.7-inch Retina and 5.5-inch Retina displays

• True Tone display – first time in iPhone

• New stereo speaks, 25% louder than iPhone 7/Plus; deeper bass, too
• Breakthru chip: Apple A11 Bionic
• Most powerful and smartest chip ever in a smartphone

• 6-core, 2 performance cores, 4 high efficiency corse

• Apple-designed GPU

• Apple-designed ISP

• Hardware multiband noise reduction

• iPhone 8: 12MP camera

• iPhone 8 Plus: 12Mp dual cameras

• Schiller shows Photo samples

• Improved Portrait mode in iPhone 8 Plus

• iPhone 8 Plus: Portrait Lighting (in beta first): Simulated professional lighting as you shoot in Portrait mode – real time and you can change the lighting afterwards, too

• iPhone 8: Highest quality video capture ever in a smartphone

• Apple-designed video encoder – real-time image and motion analysis

• Slow mo: 1080p 240 fps
• iPhone 8/Plus have the first cameras for AR performance; ARKit software is tightly tuned to the hardware (this is ONLY APPLE, also-rans cannot match this integration – MDN Ed.)

• AR app on iPhone 8 demo: Directive Games – “The Machines”

• Players can view the game from any angle

• Spatial audio – louder as you get closer

• Exclusively on iOS

• iPhone 8/Plus supports LTE-Advanced, Bluetooth 5.0, and now: Wireless charging
• iPhone wireless charging: Qi open wireless standard
• Third-party Qi chargers will work with iPhone 8/Plus

• Fast-charge capable

• iPhone 8 64GB – $699, 256GB also available

• iPhone 8 Plus 64GB – $799, 256GB also available

• Sept 15 pre-order, avail Sept, 22

• iOS 11 drops Sept. 19

• Cook retakes stage:

• “One more thing: iPhone X (TEN)”

• Cook: “This is iPhone X (“ten).”
• Schiller retakes stage

• Edge-to-edge, top-to-bottom, glass on front and back.

• Band is surgical grade stainless steel

• Water and dust resistant

• Space Gray and Silver

• Super Retina display

• 5.8-inch display; 458 ppi (highest ever in an iPhone)

• This is the first OLED display great enough to be in an iPhone

• HDR display, Dolby Vision and HDR 10

• True Tone display
• The pont is to enable all new experiences

• Just tap screen to wake up (or raise to wake)

• No more Home button, just swipe up from bottom to go Home

• Swipe up fro button, pause for a split sec and you’re in multitasking

• Side button invokes Siri

• Face ID: iPhone X is locked until you look at it.

• Face ID is the future for how we’ll unlock our smartphones

• All sensors are in the display’s notch

• Real-time face recognition

• A11 Bionic chip contains a neural engine for machine learning (dual-core design, 600 billion operations per second) used for Face ID

• Face ID works adapts over time, even if you change your hairstyle, wear hats, grow beard, etc. Works in day and in night

• Cannot be spoofed by photographs or masks

• Face data protected by secure enclave

• Face ID requires user attention to unlock

• Touch ID security: 1 in 50,000 chance of a random person unlocking

• Face ID security: 1 in 1,000,000 chance of a random person unlocking

• Face ID work with Apple Pay; Double tap side button (like Apple Watch) and look at your iPhone to pay

• Animoji: Animated emojis that you control with your face

• Craig Federighi takes stage to demo iPhone X

• Face ID: Look at it, swipe up (glitch; switches to back up iPhone X)

• Swipe up an an app to throw it back to Home screen

• “Ugh, that notch” – MDN Ed.

• Swipe down from top to get to Control Center

• Apple Pay is seamless (we’ll still be using our Apple Watches, which are even easier)

• Add a mask to your face in selfie, live – moves as you move, high quality tracking

• Animoji – you can record messages with your voice – appears as a looping video in Messages
• Schiller retakes stage
• iPhone X has dual 12 MP cameras
• Dual optical image stabilization (on both cameras)
• Quad-LED True Tone flash
• Photo samples shown
• Portrait mode works in lower light
• iPhone X is tuned for AR apps
• iPhone X front side camera: TrueDepth camera: Portrait mode selfies and Portrait lighting from front-side camera
• iPhone X contains the Apple A11 Bionic 6-core chip
• Battery life lasts 2 hours longer than iPhone 7
• Wireless Qi charging
• Sneak Peek: AirPower: New charing mat that works for iPhone 8/Plus/X, Apple Watch, and AirPods with new Wireless Charging case

• AirPower charger coming “next year”
• iPhone X video (Jony Ive narration)

• iPhone 8/Plus/X are environmentally friendly

• iPhone X 64Gb and 256GB, from $999

• Order iPhone X on October 27th, Ships on November 3rd
• iPhone X skates to where the puck is going to be

• Cook shows iPhone X ad

• Cook: “That is iPhone X!”

• Cook recaps event

• AAPL: $159.98, -1.52 (-0.9412%) @ 2:52PM
• Cook: “I think Steve would be really proud.”

• Cook thanks Apple employees; has them stand for applause
• End of event.

[Swordmaker]

Recap of event notes at Apple's iPhone 8, 8 Plus, and X, AppleWatch 3, and AppleTV 4K announcement from MacDailyNews in chronological Order. — PING!

Apple Announcement Notes on iPhone 8, 8Plus, X,
AppleWatch 3, and AppleTV 4K Releases
Ping!

The latest Apple/Mac/iOS Pings can be found by searching Keyword "ApplePingList" on FreeRepublic's Search.

If you want on or off the Mac Ping List, Freepmail me

[Swordmaker]

Recap of event notes at Apple's iPhone 8, 8 Plus, and X, AppleWatch 3, and AppleTV 4K announcement from MacDailyNews in chronological Order. — PING!

Apple Announcement Notes on iPhone 8, 8Plus, X,
AppleWatch 3, and AppleTV 4K Releases
Ping!

The latest Apple/Mac/iOS Pings can be found by searching Keyword "ApplePingList" on FreeRepublic's Search.

If you want on or off the Mac Ping List, Freepmail me

[Da Coyote]

Wowie woo.
A new iPhone with more features I’ll not use, with a screen technology copied from a competitor. Copying is not a really bad sin, but at least learn how to make it before you vend it. Not exactly very Apple.
Meanwhile, perhaps an audiophile level iPod, new ideas for processing, etc. might be of interest.
Gads, I miss Jobs.

Couple this with the fact that my purchases will be parsed out to the Slithering Puberty Lush Center, and I’m afraid I’m looking into getting out of the Apple house.

[Gay State Conservative]

Maybe Little Timmy Cook can give each one of the 800,000 criminal “Dreamers” that DJT is planning to deport one of those new $1,000 gadgets he’s pushing.What a statement of solidarity that would be from such a fine,upstanding “progressive”!

[roadcat]

Will the next update to iPhone 8 become iPhone 9, even though iPhone X will have already been out for a while? They can’t just skip over a number and not use it. And just when I got used to using the TouchID with my fingerprint, now will have to use my face - hope I don’t mangle it!

[SamAdams76]

The new iPhone sounds pretty amazing. My iPhone 6+ is up in May and I’ll be getting one of the new iPhones.

[xp38]

Still using my iphone 3GS. I’ll be skipping a lot of numbers when I finally upgrade.

[ctdonath2]

“They can’t just skip over a number and not use it.”

Microsoft did.

[Spruce]

The iPhone X is merely whelming. Not overwhelming, nor underwhelming. Just whelming.

Jobs would have taken one look at that notch at the top of the screen and blown a gasket.

[xp38]

Does the Galaxy 8 and 8S have notches?

[IncPen]

Microsoft did.

Heh.

[Spruce]

No. They have small bezels on the top and bottom of the screen.

When they demoed a game and a video in landscape mode the notch was very obtrusive.

[xp38]

Something for them to work on for iphone XI

[setha]

Any ports at all on the X, or is it some slab that ends up ruining other flagships?

[smokingfrog]

They won’t be making an iPhone 9.

Too many smart-asses would be saying “I’m saying nein to the iPhone 9.”

[FoxInSocks]

I just scanned the list, but I didn’t see any mention of the iPad Pro price escalations.

[roadcat]

Still using my iphone 3GS. I’ll be skipping a lot of numbers when I finally upgrade.

I'm currently using an iPhone 5s. No contract smart phone, from TracFone bought at Target. Cost me $199 a year ago, and I buy minutes once a year (over the last decade), cost is about $9 per month. I'm hoping they drop the cost of newer iPhone models on TracFone service, I notice the iPhone 6 is $288 from TracFone now. I can wait a while before getting the iPhone 8 or X. Advantage of TracFone is no contract and cheap to use.

[ctdonath2]

Still has the Lightning connector.
Sometimes you really do need to plug it in, rather than hoping gravity keeps a puck positioned.

[minnesota_bound]

$1,000 for a phone?
Never!