[Swordmaker]

I read that photo or video “ice cream” is usually crisco or lard, because the ice cream would melt too fast to properly dress the scene before the photo or video could be taken. Food make-up is an art all to itself for advertising. That’s why when you get that carton of McDonald’s French Fries, it never looks as good as the photo on the menu. . . Or the Quarter Pounder with Cheese or Big Mac is never as thick and juicy as what they say they are selling you.

[Albion Wilde]

So true. Here's a fun meme on that theme—"Fake Breakfast":

(I didn't create it; I denounce the misspelling)