People on the Hindenburg all had smiles on their faces too...until the blimp caught fire.
If the news is so “wonderful”, why do their stocks continue to plummet? Why do they keep using the old playbook of buying their stock back? Apparently all these investors, many of whom have been doing this for decades, aren’t fooled. No ship is immune to icebergs. Just ask Nokia, HTC, IBM, and HP.
The thrill is gone. Correction is nigh, and Apple’s on the downslope. Get used to it. Get prepared for it. Accept it.
Buying stock back is a means of returning equity to stockholders in two ways. Those who wish to sell may do so, and those who don't see their stock increase in ability to earn dividends by not being divided so many ways. Their share of the company goes up. If they cannot see that, they are stupid. Apple is smart in bringing equity back into the company. You don't have a clue. AAPL is being manipulated by the traders and they don't know how to treat Apple the company.