I bought Trumps first book in high school, I have admired him for many years. Many others have watched him for years and know that he is tough and sometimes ruthless but he has integrity. He would not be so rich if he was a crook.
I don’t think it’s cult of personality. I also think that people are willing to take a gamble on someone who did not assist the TPP deal, the Corker bill and massive expansion of the H1B visa program.
If you don't think there is a Trump personality cult, check out the live threads for his speeches.