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Yahoo won't share detailed measurements of Couric's financial progress, but back-of-the-envelope math suggests her operation is struggling to turn a profit. If all of this year's streams were tied to premium online-video ads — at a market rate, the Wall Street Journal estimated, of between $15 to $25 for every thousand views — the revenue would account for about $3 million, far less than Couric's yearly salary [$10 million/yr].
1 posted on 01/05/2016 7:42:25 AM PST by Zuben Elgenubi
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To: Zuben Elgenubi

Yahoo News sucks and aims at the Low Info voter.
The Entertainment Tonight and People mag moron types.


2 posted on 01/05/2016 7:43:55 AM PST by CGASMIA68
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To: Zuben Elgenubi
Posted in a Yahoo! Tech Help Forum:

Q. What is the problem with Yahoo! Mail?
A. Marissa Mayer is running the company.


3 posted on 01/05/2016 7:44:40 AM PST by Buckeye McFrog
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To: Zuben Elgenubi; Admin Moderator

Admin Moderator: this should be an excerpt but I put in ‘[Perky Ping]’ in the ‘source’, which evaded the excerpt function. My apologies.


4 posted on 01/05/2016 7:44:46 AM PST by Zuben Elgenubi (NOPe to GOPe)
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To: Zuben Elgenubi

Only a matter of time before Yahoo gets bought out.


5 posted on 01/05/2016 7:45:19 AM PST by dfwgator
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To: Zuben Elgenubi

Sometimes the grass is truly not greener on the other side. Couric’s post Today Show career is a wreck. It was OK being a perky dimwit on the Today Show, but now she’s a perky dimwit who nearly ruined CBS News and is now a financial failure and burden for Yahoo. Guess that perkiness only goes so far!


6 posted on 01/05/2016 7:52:45 AM PST by dowcaet
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To: Zuben Elgenubi

Here’s my shocked face

:O


9 posted on 01/05/2016 7:59:47 AM PST by AppyPappy (If you really want to irritate someone, point out something obvious they are trying hard to ignore.)
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To: Zuben Elgenubi

The TV industry is obsessed with faces. It pays big money for females with pretty faces and males with wussy fairy faces. The brain behind the face doesn’t matter.
This got us barbara walters, stephanopolos, katy couric and matt lauer.


11 posted on 01/05/2016 8:01:34 AM PST by I want the USA back (Media: completely irresponsible. Complicit in the destruction of this country.)
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To: Zuben Elgenubi

Yahoo’s incompetent CEO Melissa Meyer is a beneficiary of Female Privilege. If she wasn’t a pretty female, she would have been fired 2 years ago.


12 posted on 01/05/2016 8:04:58 AM PST by montag813
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To: Zuben Elgenubi

You couldn’t pay me to watch a Katie Couric interview with anyone.


14 posted on 01/05/2016 8:10:40 AM PST by pgkdan (But as for me and my house, we will serve the Lord.)
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To: Zuben Elgenubi
These hand picked celebrity sock puppet talking head news readers are quickly falling out of fashion as an increasingly self informed populous grows tired of the manipulation and lack of authenticity.

They think we are a bunch of boobs and they can keep selling us the same biased pablum for all of eternity.

My revulsion for professional “journalists” runs every bit as deep as my revulsion for the BigGov political elites.

Al of them chosen by a process that is guarded and exclusive, but marketed as “of the people.”

Authenticity and transparency of character is what we want!

15 posted on 01/05/2016 8:10:59 AM PST by Awgie (truth is always stranger than fiction)
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To: Zuben Elgenubi

Vice TV is said to be on track to make $1 billion a year in gross revenues. The people running Yahoo are not very good at marketing. They have made a lot of deals over the years, and what has propped them up are mainly their Yahoo Japan division and their stake in Alibaba which wound its way into a windfall many years later. They have scores and scores of other assets and acquisitions and they can’t figure out how to integrate them, spin them off, brand them, expand them, or make them a success. Do they even invest money in search algorithm anymore? Last I heard they contract to Google. They of all companies even more than Microsoft/Bing could probably take a share of search from Google if they could figure out to make relevant search results. (I am not knocking Microsoft but they are very late to wake up but they are awake now, and taking Apple on head-on which may in time invigorate Bing for them too).


16 posted on 01/05/2016 8:16:31 AM PST by monkeyshine
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To: Zuben Elgenubi

There are lots of news providers in the various media; it’s hard to justify multi-million dollar wages for any of these people. It’s almost always arrogance and cronyism. Couric is an average news reader but, as with most “news celebrities”, she wants to be the center of attention - she’s not.


19 posted on 01/05/2016 8:27:10 AM PST by budj (beam me up, scotty...)
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To: Zuben Elgenubi

“A person close to Couric said her videos had attracted more than 150 million streams so far this year, and that viewers between the ages of 18 and 34 had watched them for an average of more than 3 minutes a piece, compared to about 2 minutes for the typical Yahoo News video. The person spoke on condition of anonymity because they were not authorized to speak publicly.”

So $20 Million spent (2 years) for 150 Million views for an average of 3 minutes each? So to break even, Yahoo has to be getting .13 per 3 minutes of Couric video view... Lets do some math shall we... Your typical streaming service pays the artist $0.002, that’s right to make just 1 penny on a music streaming service, 5 people have to listen to your song... Courics videos are being watch for roughly the length of a typical song... So, that means she’s being paid 6000 times the worth of 3 minutes of streaming entertainment... granted I am using purely audio vs video, but still, I think you can understand that its pretty obvious Yahoo is losing money, and a lot of it, on Couric.


22 posted on 01/05/2016 8:45:31 AM PST by HamiltonJay
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To: Zuben Elgenubi

The days of 3 network garbage feeding are over. Yahoo should have known that more than anyone else. Why would anyone choose Couricraps fecal feast over the thousands of identical ones?


25 posted on 01/05/2016 8:48:06 AM PST by rawcatslyentist (Genesis 1:29 And God said, Behold, I have given you every herb bearing seed,)
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To: Zuben Elgenubi
"Katie is a world-class journalist and charismatic talent who is important to Yahoo and loved by our users,"

HAHAHAHAHAHAHAHAHAAAHAHAHAHAHAHAHAAAAAAAAA

OK.

27 posted on 01/05/2016 9:41:47 AM PST by bkopto
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To: Zuben Elgenubi

28 comments and STILL no picture of the “perky” Ms Couric doing her dance floor grind?


28 posted on 01/05/2016 12:02:35 PM PST by moovova
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To: Zuben Elgenubi

Couric cratered after the heavily edited attack on Gov. Sarah Palin. She caused her network to lose half of its audience.
When she debuted her ABC show, NBC booked Gov. Palin against Couric, giving NBC its biggest rating boost in recent memory. Couric was immediately obliterated in the backwash and her show never recovered.
The only time I’ve watched her since her heavily edited interview attack on Gov. Palin was the NBC triumph over Couric and her disastrous interview with Texas Senator Ted Cruz who destroyed her.
It was like a debate between Justice Scalia and Sotomayor: No prisoners! No match!


30 posted on 01/05/2016 12:38:56 PM PST by namvolunteer (Obama says the US is subservient to the UN and the Constitution does not apply. That is treason.)
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To: Zuben Elgenubi

So, she’s ruined a company?

Let’s have her run for President, to show there is no GOP War on Women™!


31 posted on 01/05/2016 1:55:07 PM PST by Jim Noble (Diseases desperate grown Are by desperate appliance relieved Or not at al)
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