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Trump Trademarked 'Make America Great Again' Right After Romney Lost
The Daily Beast ^ | 12/20/2015 | MIchael Daly

Posted on 12/20/2015 12:24:31 PM PST by conservativejoy

The Donald started to run for president six days after President Obama won a second term, and he did it by ripping off Ronald Reagan.

Records show that Donald Trump applied to trademark the phrase "Make America Great Again" six days after President Obama was elected to a second term.

The timing suggests that Trump was preparing his latest run for president long before most people imagine.

And he was poised to do so while appropriating an old Ronald Reagan slogan as his own.

Call it The Art of the Steal.

As filed with the U.S. Patent and Trademark Office on November 11, 2012, application TRMP 1207224 read:

MARK: MAKE AMERICAN GREAT AGAIN APPLICANT: Donald J. Trump ADDRESS: 725 Fifth Avenue, New York, NY 10022 ENTITY: A United State citizen

The application said the phrase was to be used for "political action committee service, namely, promoting public awareness of political issues and fundraising in the field of politics."

A standard sworn declaration bore Trump's signature. It said in part that to the best of his knowledge "no other person, from corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive."

This past March, two and a half years after he filed for the trademark, Trump was quoted saying, "The line of ‘Make America great again,' the phrase, that was mine, I came up with it about a year ago, and I kept using it, and everybody's now using it, they are all loving it.

"I don't know, I guess I should copyright it." He added, "Maybe I have copyrighted it."

As has been noted elsewhere, Make America Great Again was a slogan from Reagan's 1980 campaign, employed prominently in everything from buttons to posters to his acceptance speech at the Republican convention. In that race, Trump contributed to President Carter, not to Reagan.

But Trump was buddies with Roger Stone, the Northeast coordinator of the Reagan campaign. Stone was a protégée of Roy Cohn, who was Trump's lawyer/mentor/consigliore in the 1970s and '80s. Cohn was also close to Reagan and is said to have been a major factor in securing a federal judgeship for Trump's sister, Maryanne Trump Barry.

The application said the phrase was to be used for "political action committee service, namely, promoting public awareness of political issues and fundraising in the field of politics."

The Wall Street Journal has reported that Donald Trump sought to attach himself to the newly elected Reagan, inviting the president to everything from the 1983 opening of Trump Tower (declined) to a LaToya Jackson concert (also declined). Trump contributed $1,000 to Reagan's re-election campaign and got an invitation of his own, to a White House state dinner for King Fahd of Saudi Arabia (yes, a Muslim, but Trump accepted).

Trump said of Reagan in a recent TV interview, "I have great respect for him. I helped him. I knew him. He liked me and I liked him."

Former Reagan aides have suggested that this was some typical Trump overstatement, but it seems unlikely that Trump was unaware of the Republican icon's slogan and just happened to coin the very same one for himself.

In filing the trademark back in 2012, Trump did not seem to anticipate how popular it would become. He failed to claim the exclusive right to use "Make America Great Again" on clothing such as T-shirts and hats like the one Trump now famously sports.

In what may be seen as a bit of what goes around comes around, Meri Bares and Bobby Estell of California took note of Trump's oversight. They filed application number 86716074 on Aug. 5 of this year to trademark the use of "Make America Great Again" not just on hats and T-shirts, but also on everything from sweatshirts to socks and swimsuits, from backpacks to change purses to wallets, even "dog apparel."

Two days later, Estell, who goes by Bobby Bones, tweeted:

"hey @realDonaldTrump, if you donate 100k to @stjude, I will give you your clothing trademrk back. thanks!,Bobby"

St. Jude being St. Jude Children's Research Hospital. Estell posted a follow-up tweet later on Aug. 7:

"Hey @realDonaldTrump. I don't even want this trademark. Let's get this thing done. I want no money. Just for @StJude"

On Oct. 27, Trump issued a check for an undisclosed amount,reportedly the full $100,000,to the hospital.

"Transfer of Trademark," read an accompanying notation on the check.

On Nov. 11, a U.S. Trademark examiner made the transfer official. Trump continued to sell Make America Great Again hats ($25 regular, $30 camouflage) and sweatshirts ($50) and even a Trump Presidential Dog Raglan sweater ($15).

He also continued to repeat the slogan at seemingly every opportunity, including the Republican debate in Las Vegas on Tuesday night.

"All I want to do is make America great again. We want to make America great again."

At one point, a moderator noted that America's bombers, missiles and submarines are all aging out and asked Trump which part of the nuclear triad would be his priority.

Trump had thought to appropriate and trademark his slogan for his latest bid to become commander-in-chief more than two years ago, but he did not seem even to understand what the triad was, much less what he would do regarding a president’s biggest responsibility.

He still had his slogan. And at the end of the debate he offered a slight variation, after expressing his determination to beat Hillary Clinton. “If I do, we will make this country great again,"he promised.

The slogan may have been Reagan's, but during the debates, Trump's mouth had pursed and twisted in pouts and sneers such as The Gipper would have never contemplated.

Win one for The Lipper!


TOPICS: Society
KEYWORDS: elections; immigration; trump; trumpwasright
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1 posted on 12/20/2015 12:24:31 PM PST by conservativejoy
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To: conservativejoy

So what?

Guy thinks ahead.


2 posted on 12/20/2015 12:26:18 PM PST by dforest
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To: conservativejoy

Strawberries are rare this time o year. I understand why the author is angry


3 posted on 12/20/2015 12:26:23 PM PST by BigEdLB (Take it Easy, Chuck. I'm Not Taking it Back -- Donald Trump)
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To: conservativejoy

4 posted on 12/20/2015 12:27:31 PM PST by dragnet2 (Diversion and evasion are tools of deceit)
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To: conservativejoy

Yeah, and what? This is evidence of some big conspiracy, some kind of duplicity on Trump’s part?

To me, it looks like he decided to run for President right then and there, and acted on his decision, the way actual executives do.


5 posted on 12/20/2015 12:35:22 PM PST by Steely Tom (Vote GOP: A Slower Handbasket)
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To: conservativejoy

6 days.

Curious.

The media started pontificating on the 2016 election 5 minutes after the 2012 election was called for Obama.


6 posted on 12/20/2015 12:37:41 PM PST by TomGuy
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To: conservativejoy

Trump plans ahead. Rubio liquidated a $68,000 IRA last year — paying $23,000 in penalties — just 2 years after receiving a $1 million book advance. I cannot believe there are 12-16% of Republicans who actually trust that idiot to lead the nation (and a $2 trillion budget).


7 posted on 12/20/2015 12:38:05 PM PST by montag813
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To: conservativejoy
Romney Lost

Romney Lost

Romney Lost

Romney Lost

Romney Lost

yea!

8 posted on 12/20/2015 12:40:04 PM PST by Eddie01 (uh oh)
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To: conservativejoy
Ripping Off.

Anyone outside of the 70's and 80's even know what that means ?

9 posted on 12/20/2015 12:40:25 PM PST by onona (screed is as screed does)
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To: dragnet2
I had one of these back in 79. Wish I'd kept it


10 posted on 12/20/2015 12:41:24 PM PST by COBOL2Java (I'll vote for Jeb when Terri Schiavo endorses him.)
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To: montag813
Rubio liquidated a $68,000 IRA last year — paying $23,000 in penalties — just 2 years after receiving a $1 million book advance.

Perhaps he needed a brake job on one of his fancy cars. You know those DC types don't drive around Honda Pilots and Toyota 4Runners.

11 posted on 12/20/2015 12:41:32 PM PST by Steely Tom (Vote GOP: A Slower Handbasket)
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To: Steely Tom

So Trump paid $100k to st Jude’s to get the trademark. That’s cool. Good for Bobby Estell and Trump.


12 posted on 12/20/2015 12:42:57 PM PST by be-baw (still seeking)
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To: conservativejoy; All

As a side note to this thread, please consider the following.

When GWB ”stole” the election from Al Gore, both candidates fought the election results to the Supreme Court.

On the other hand, regardless of allegations of ballot box stuffing by Democrats when Romney lost to Obama, Romney was too quick to concede the race to Obama imo, as if he was following a script made by the Washington cartel. So I am glad that Trump sensed that something was not right about that election and trademarked his campaign slogan at that time.

Insights welcome.


13 posted on 12/20/2015 12:44:18 PM PST by Amendment10
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To: conservativejoy

Kudos to Trump.


14 posted on 12/20/2015 12:48:14 PM PST by 9YearLurker
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To: conservativejoy

I googled presidential campaign slogans.

John Kennedy - A time for greatness

Ronald Reagan - It’s morning in American again

Donald Trump - Make America great again

I don’t really see how Trump ripped off Reagan.


15 posted on 12/20/2015 12:49:14 PM PST by odawg
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To: be-baw

St Jude’s hospital is my favorite charity. I think God for the good health of my children.


16 posted on 12/20/2015 12:49:14 PM PST by Sacajaweau
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To: conservativejoy

Call it smart.


17 posted on 12/20/2015 12:52:51 PM PST by AdaGray
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To: odawg

Hillary Clinton - Make America mine again


18 posted on 12/20/2015 12:53:02 PM PST by Begin
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To: conservativejoy

Interesting....and someone just picked up on it now??


19 posted on 12/20/2015 12:54:09 PM PST by Sacajaweau
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To: dforest

“So What?”

Agreed, he thinks ahead. May I add that contrary to MSM and establishment beliefs, his bid is not some joke or idle whim they think it is. It’s been planned for some time.

He’s in it for the long haul.

His odds on winning increase with each passing day.


20 posted on 12/20/2015 12:55:26 PM PST by redfreedom (Voting for the lesser of two evils is still voting for evil.)
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