Black Friday Winners And Losers: How Amazon, Walmart, Apple And More Fared

Forbes ^ | November 30, 2015 | by Clare O'Connor

[Swordmaker]

With the Black Friday weekend now behind us, analysts and market researchers are crunching numbers to determine how many billions Americans spent on the annual sales bonanza. (It's an inexact science, as The Atlantic noted.)

Consumer insights firm ShopperTrak, for one, is estimating that shoppers spent over $1 billion less in brick-and-mortar stores on Black Friday this year than in 2014, thanks to the growth of e-commerce and to retailers "successfully elongating the holiday."

What is becoming clear is that some retailers and brands fared far better than others on the biggest shopping day of the year, based on both data and customer sentiment.

WINNERS:

Apple's iPad Air 2 and iPad Mini were among the top-selling gadgets of the weekend, according to software firm Adobe's data. What’s more, the Cupertino, Calif. brand outsourced its Black Friday marketing efforts to Target, Best Buy, et al. (On Thanksgiving Day at the former, an iPad was sold every second on average, according to a Target press release.)

[Swordmaker]

Apple iPad Mini and iPad 2s were among the best sellers on Black Friday weekend. . . with the iPad 2 selling one every second at Target Stores. What's more, Of the estimated $905 million in purchases via mobile devices this Black Friday, about 75% were made on iOS using iPhones and iPads. Meanwhile, Amazon reports their Amazon Fire Tablets flying off the shelf and being backordered until the second week of December, -- PING!

Pinging ThunderSleeps for Android's Amazon Fork.

Apple Among Black Friday's Big Winners!
Ping!

The latest Apple/Mac/iOS Pings can be found by searching Keyword "ApplePingList" on FreeRepublic's Search.

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[butlerweave]

Why does Bestbuy keep those SOLD OUT items on their site for weeks/months ?

[Resolute Conservative]

I was a winner, I stayed home for 4 days and did nothing. Did not watch tv (except UO/OK St game), shop online, or read the news.

[Swordmaker]

Why does Bestbuy keep those SOLD OUT items on their site for weeks/months ?

You got me. . . wishful thinking about back orders coming in soon?

[Swordmaker]

I was a winner, I stayed home for 4 days and did nothing. Did not watch tv (except UO/OK St game), shop online, or read the news.

That's essentially what I did, except for taking my girlfriend and some friends out for her birthday party dinner on Saturday night.

[Let's Roll]

To see how much interest the listing generates even with the SOLD OUT notation, so they can decide whether to re-order?