Posted on 07/23/2015 4:13:32 PM PDT by Swordmaker
According to the latest preliminary release from the International Data Corporation Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 337.2 million smartphones worldwide in the second quarter of 2015, up 11.6% from the 302.1 million units in 2Q14. The 2Q15 shipment volume represents the second highest quarterly total on record. Following an above average first quarter, smartphone shipments were still able to remain slightly above the previous quarter thanks to robust growth in many emerging markets. In the worldwide mobile phone market (inclusive of smartphones), vendors shipped 464.6 million units, down -0.4% from the 466.3 million units shipped 2Q14.
“The overall growth of the smartphone market was not only driven by the success of premium flagship devices from Samsung, Apple, and others, but more importantly by the abundance of affordable handsets that continue to drive shipments in many key markets,” said Anthony Scarsella, Research Manager with IDC’s Mobile Phone team, in a statement. Although premium handsets sold briskly in developed markets, it was emerging markets, supported by local vendors, driving the momentum that heavily contributed to the second highest quarter of shipments on record. “As feature phone shipments continue to decrease, vendors will continue to attack both emerging and developed markets with competitive smartphones that are both rich in features and low in price,” added Scarsella.
“While much of the attention is being paid to Apple and Samsung in the top tier, the smartphone market in fact continues to diversify as more entrants hit this increasingly competitive market,” said Melissa Chau, Senior Research Manager with IDC’s Mobile Phone team, in a statement. “While the Chinese players are clearly making gains this quarter, every quarter sees new brands joining the market. IDC now tracks over 200 different smartphone brands globally, many of them focused on entry level and mid-range models, and most with a regional or even single-country focus.”
Smartphone Vendor Highlights:
Apple‘s second quarter proved to be its biggest fiscal third quarter ever with 47.5 million units shipped. The iPhone once again continued to dominate in China where shipments remained buoyant after a strong first quarter. The larger screened iPhones along with the rapid expansion of 4G networks in China continued to drive momentum for Apple in Asia/Pacific. As smartphone saturation continues to climb in many new developed markets like China, Apple will look to drive upgrades with refreshed “S” models in the following quarter.
Huawei captured the number 3 position thanks to strong European sales as well as domestic sales that led to a staggering 48.1% year-over-year growth. Huawei’s mid-range and high-end models continue to prove successful with the flagship P8, Honor Series, and Mate 7 handsets delivering sustainable growth both in the consumer and commercial segment. Huawei will now look beyond Europe and Asia/Pacifc as its latest P8 Lite handset launched in the U.S. (as an unlocked model) for only $250 earlier in the quarter.
Lenovo, the third and final Chinese OEM on the list, captured the final spot despite steep home turf competition from both Xiaomi and Huawei. Outside of China, Lenovo continued to witness success in many emerging markets such as India with entry-level and mid-range models like the A600 and A7000, sold via Internet retail channels. The Motorola brand within the Americas and Europe continues to thrive with the ultra-affordable second generation Moto E and entry-level to mid-range Moto G devices. The pending launches of a third generation Moto X and Moto G look to be on the horizon for the second half of 2015.
Samsung was the only company among the top five to see its shipment volume decline year over year. The new Galaxy S6 and S6 edge arrived with mixed results. Older Galaxy models, however, sold better thanks to deep discounts and promotions throughout the quarter. Samsung hopes to reverse their flagging sales with the early release of the pending Galaxy Note 5 and rumored Galaxy S6 Edge Plus to come this August, but Apple’s iPhone 6s and iPhone 6s Plus loom large.
Xiaomi continues to find success in its home country thanks to both premium and entry-level devices like the Mi Note and Redmi 2 handsets, which helped Xiaomi achieve a 29.7% year-over-year increase. With a significant presence in India and Southeast Asia, Xiaomi is now looking to bulk up its IP portfolio to expand its reach even further outside of Asia/Pacific, starting with Brazil.
IDC: Top Five Smartphone Vendors – Worldwide Shipments, Market Share, and Year-Over-Year Growth, Q2 2015 Preliminary Data (Units in Millions)
Source: IDC Worldwide Quarterly Mobile Phone Tracker, July 23, 2015
Data is preliminary and subject to change.
Vendor shipments are branded device shipments and exclude OEM sales for all vendors.
The “Vendor” represents the current parent company (or holding company) for all brands owned and operated as subsidiary.
For year-over-year comparison, an extra line has been added below the quarterly and annual tables to show what Lenovo’s growth would have looked like had its acquisition of Motorola been completed prior to the start of 4Q2014.
Source: International Data Corporation
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Not surprised at all after the way Samsung treated its customers about the the TV sets that wouldn’t turn back on shortly after the warranties went out. That was suspicious and made me wonder if they had chips that were programmed to do that after 2 of mine went out. They wanted $800 to repair one of them. I no longer buy any Samsung products. I used to buy the brand a lot.
There's nothing new in the world. Back in the early 60's my dad bought a Curtis Mathes entertainment system with a color TV. . . one day after the warranty expired, every single tube in the system blew out! LOL! That's quality control for you! My dad was convinced they had a timer in it. . .
> That’s quality control for you! My dad was convinced they had a timer in it. . .
They proably did...lol
Since 2005 every video display I've bought has been a Samsung, and they are all working perfectly to this day -- two 1600x1200 SyncMasters, three 1280x1024 SyncMasters, two 22" 1920x1080 TVs used as monitors on my Mac Mini, and a 46" SmartTV for watching video and NetFlix.
FWIW, back in the CRT days I bought only Sony Trinitrons, and was happy with every one of those.
Maybe I just have good luck...
I’m just an old electrical engineer, who has worked in the Quality and Test field many, many years. Your experience is fairly typical now, primarily because of the software we use to model the products before we begin to prototype. In software, using 10 year old software, we can tell within 1 degree, how warm any resistor will get, how warm the traces will get, how warm the chips get - and since temperature is the primary aging agent (next to power surges) - we can design in longevity simply by choosing smarter values of resistors and capacitors.
Anymore, even great brands like Apple, rarely have any dedicated chip suppliers internally. It’s a gauntlet of who makes the best chip, at the lowest power consumption, at the best price. There are a lot of Samsung chips in each iPhone, and even the graphics and displays come from multiple manufacturers.
When you win an Apple contract, you won a VERY large volume contract, and are held to very high Quality standards (both ethically and statistically).
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