How about Alfa Romeo?
I’ll take two!
Marchionne botched bringing Alfa-Romeo back to the US, bringing only a roadster in severely limited numbers after years of delays and confusion. The reintroduction of Fiat has flamed out already.
The Ferrari-engined Maserati could be a larger seller, but Marchionne can’t even figure out what dealerships should get Alfas, and has limited Maserati to Ferrari dealers.
He’ll botch a redo of Maserati, too.