It looks like a generic watch from that pic
http://www.amazon.com/Mirror-Wristwatch-Square-Digital-Watch/dp/B007VLJJOO
Our patent system has been completely corrupted. I can understand that Apple does not want knock-offs that are nearly indistinguishable from their watch, but the patent system was never intended to regulate fashion. As you said the watch looks very similar to many other watches that have been produced for decades.