Darned good marketing for the second best phone (after Samsung).
If Samsung made the best phones, they'd have the best resale value two years on. Instead they are landfill. Why? Because they are spec sheet junky trash. The Samsung Galaxy 5S ships with a SpO2 sensor, for Pete's sake. I work in the medical field. . . and I know a lot of doctors and not one of them can come up with a reason for having a Blood Oximeter on a smartphone. Not one. Yet the Galaxy 5S has one.
It also has an atmospheric hygrometer. . . tell me how accurate can it be to report atmospheric water percentages when most phones are kept next to a sweat producing human body? Atmospheric Hygrometers are supposed to be kept ten feet from water sources. . . yet they included one on the Galaxy 5S!
These are some of the things that, according to the geeks, make the Samsung Galaxy 5S better than the iPhone. . . but ignore the lag in loading streaming video, stuttering playback, non-syncing of video and audio, and other such issues. Just because it might look cool on a specifications list does not mean it should be on a cellular phone.