That is an interesting question TX girl. Who is there target audience? The show must have a plan that they are trying to attract a certain segment of daytime TV watchers.
Middle age minority big city women? I just can believe that this group would appeal to any heterosexual men. Even liberal men.
Liberals in the entertainment industry and the media are all about preaching the gospel of liberalism to the masses. With liberalism playing out in the real world, failing from 0bama and the dems policies and the low ratings that come from all this, just shows the masses are no longer listening to them.
It's just these industry heads haven't figured it out yet because they have all doubled-down on failure because it is their religion. Which would make them sort of liberal religious fanatics. It makes sense why their mentality would bring Rosie back since they think they need a hard-core liberal at the pulpit but Americans are getting tired of being preached to and see through these liberal elites.
CGato
They have lost the black audience too - a rival show is almost entirely black women, younger - happier... The Talk or The Chat or something equally ridiculous
Oh wait, I think it is called The Real (see I said it was stupid)