I always wondered why Starbucks and McDonalds didn’t figure a way to put a mini Starbucks kiosk in a McDonalds.
Two reasons:
1. Why would McDonald’s share profits with a competitor
2. The most important, why would McDonald’s want to sell crappy coffee.
You can call Starbucks crappy but the facts simply do not support that as people want it and will pay more, including me. And I am a cheapskate.
Starbucks has 20,000 stores worldwide and they are usually crowded....that is no accident.