Air Canada picks “Rouge” as name of low-cost carrier

Reuters ^ | Wed Dec 19, 2012 4:56am EST | Susan Taylor and Allison Martell

[Olog-hai]

Air Canada’s new low-cost carrier will begin flying to European and Caribbean vacation spots next year under the name “Rouge”, the airline said on Tuesday of the service it hopes will provide a springboard for sustained profitability. …

Rouge will offer cheap flights to tourists visiting the Caribbean and Europe, starting July 1, 2013—not June, as was previously announced. …

The fight for share of the vacation market has become more important for Air Canada as main rival WestJet prepares to launch Encore, its Canadian regional airline. Encore promises to undercut Air Canada fares on domestic short-haul flights. …

[USNBandit]

About as dumb sounding as Ted or Song.

[Truth29]

So “Going Rouge” will live on...

[WildWeasel]

Maybe Crash or Burn were taken?

[SeminoleCounty]

Probably not a popular airline for CFL teams....especially those who teams struggle on special teams

Though...if there are ways for Americans to fly this airline...could mean cheap flights to Euro and Carib

[Dr. Sivana]

In the spirit of official bi-lingualism, I hope they also prominently display the word "Red", for all of those Anglophones who do not parlez francais.

[oldweesie]

So who goes to the Caribbean in the summertime?

[oldweesie]

I think crash and burn were taken by Russian airlines.