Posted on 11/20/2012 11:40:19 PM PST by nickcarraway
They are not only the fastest growing population in the country, but Latinos are also spending 3 times more at the super market than everyone else.
With more than $1 trillion in purchasing power, Latino consumers like Arlette Mendoza are gaining the attention of big name brands.
“I personally like it," said the mother of two. "I think it's good that everyone else is discovering just how good our food is."
Cereal companies, including General Mills are using flavors like Dulce de Leche with the hope of appealing to the growing Latino consumer.
Richie Matthews is President of DIÁLOGO, a national public relations agency that services brands targeting the Hispanic market.
He says with Latinos making up a third of San Diego's population, several companies are using the area as a test market. “The brands are positioning themselves so that they not only incorporate more market share but so they're relevant and I think that's the name of the game for any consumer brand,” said Matthews.
He also says the Latino market is craving nostalgic cultural flavors like lime, chili, and Latin infused coffee just to name a few.
So now when you go to the grocery store you will see more Latino flavors spread out beyond the ethnic food aisle to the mainstream.
I see you’ve got better, and more astonishing, numbers than I do.
These should be central to the amnesty debate—only in part because they demonstrate that having the GOP give in with another massive amnesty will do absolutely nothing to increase the small percentage of votes they win from the demographic.
I agree. It is a crock that they are pro-life.
Exit poll results found that about two-thirds of Hispanics (66%) said that abortion should be legal while 28% disagreed. Among all voters, a somewhat smaller majority (59%) would allow legal abortions while 37% were opposed.
http://abcnews.go.com/blogs/politics/2012/11/latinos-endorse-legal-abortion/
The free market goes where the dollars are and if the dollars are in non-English speakers then that's where the food, entertainment and culture goes. So too will the choices the rest of us have to eat. This won't simply mean additional choices but replacement products as demand from this group outweighs demand from other purchasers. There isn't infinite shelf space or manufacturing capacity to accommodate marginal sellers.
I've been learning to accept that I exist on the cultural margins when it comes to food, entertainment and even political thinking.
Test marketing in San Diego is nothing new. It's one of the highlights of living there. Of course it's on its way to becoming indistinguishable from L.A. and in time it won't be recognizable in character. Given the results of this latest election that time may be here.
General Mills discovered you many years ago. I was at a local grocery store one day. in the corner at the entrance were some well known cereal GE brands in Spanish on the box priced much lower than the ones in English. They were the same cereals. So it’s not like one day they magically discovered you.
Well, they swarm — and I mean SWARM the malls and stores here in N. Virginia. See them all the time with multiple shopping bags hanging off the strollers — a lot of them are dressed to the hilt and driving brand new pick ups, SUV’s, etc. Some not, but many are.
I’ve also seen our welfare offices in Arlington and other places packed to standing room only with hispanics and illegals of all races and ethnicities.
We are being royally ripped off. Guess it just can’t last forever once all the dough actually runs out.
I will say that I do see SOME beginning to hold down higher end jobs — in banks, in dr and dentist’s offices, cell phone stores, etc. Most are pleasant and have good customer service skills — at least the younger kids. I’m sure they are becoming more educated. Problem is, for every one of those, they bring along 20 uneducated family member peasants with multiple chronic health problems which we taxpayers end up being on the hook for. I don’t care how they great are ... what good is it if it’s going to crash our economy?
Our country is being stolen from us. And we are just sitting here like bumps on logs, just allowing it.
While we watch our football games ...go to our concernts, and our movies, and watch our favorite shows on TV. Duh.
Sad. Can Mama baby or Daddy Baby thinking be far away? That is going backwards if this is true.
Day labor, cash off the books. Contractors are glad to do it too, saves them money.
They have 4-5 kids. Thats why. Plus the govt. is giving then money to spend.
How can they afford it let me count the ways
A) If getting fake documents is so easy why not get several?
B) Work had off the books and then apply for every social program you can find, since your reported income is so low.
C) Have several Bambino’s each one increases your take from Uncle Sam
D) Make sure you only speak Spanish at the hand out office so you will be assisted by one of your own
It would seem the old saying is right the streets are paved with gold in America. Is all you have to do is apply for it. Maybe we conservatives should take lessons from them since they have perfected going Gault.
They can spend all they want. They’ll NEVER outspend Barry and the ‘RATS.
Abortion, unsurprisingly, has consequences.
The household size of U.S. Hispanic families is the largest of The average Hispanic family has 4.0 members, compared to 2.9 members in the average white, non-Hispanic family. And only 4% of adult Hispanics live alone, compared to 15% of white non-Hispanics.
The Hispanic population is, on average, more than 10 years younger than the average for non-Hispanics. Their median age is just under 28, which means that 75% of adult Hispanics are age 18-49, compared to 56% of non-Hispanics.
More often than not, according to data from the Bureau of Labor Statistics, they eat family meals at home, and spend less than average on alcohol. They’re moving to the suburbs, tend to be community-oriented, and have high aspirations for their children. In short, they are the sweet market for consumer goods and services that the entire nation used to be when baby boomers were young.
Fully 91% of Hispanic children were born in the U.S., compared to only 47% of Hispanic adults, which has great implications for the demographic’s speed of acculturation.
More than 1 in 3 Hispanics in the U.S. (34.3%) are children under 18 years old, as compared to fewer than one in four children (22.5%) that are non-Hispanics.
About half of Hispanic consumers live in California and Texas. The other six states having more than one million Hispanics are Florida, New York, Illinois, Arizona, New Jersey and Colorado.
By 2015, millions of baby boomers will have begun retiring, thus reducing their consumer spending. Hispanic consumers will play a major role in replacing those...
Peter Francese, http://adage.com/article/hispanic-marketing/hispanic-market-hits-tipping-point/145095/
Thanks for the stats. I collect them (http://peacebyjesus.witnesstoday.org/RevealingStatistics.html)
Your apparent source (which should be given) has more data:
http://www.cis.org/immigrant-welfare-use-2011
I think it is important to realize that Hispanics are not a monolithic group, much less all immigrants.
Latinos make up about 40 percent of all U.S. Catholics; 70 percent of Latinos are Catholic; 23 percent of Latinos are Protestant or “other Christian;” 37 percent of the U.S. Latino population (14.2 million) self-identifies as “born-again” or evangelical (26% as born again); This figure includes Catholic charismatics, who constitute 22 percent of U.S. Latino Catholics; http://www.nhclc.org/news/latino-religion-us-demographic-shifts-and-trend
In 2007, 68% of Latinos identified as Catholics, two-thirds being immigrants. 42% did not graduate from high school. 46% have a household income of less than $30,000 per year - lower than that of other religious traditions. The Latino electorate was overwhelmingly Catholic (63%), and 70% of all Latino eligible voters who identified as Democrats were Catholics.
15% of Hispanics overall identified themselves as evangelicals. 64% have at least a high school diploma, and about 39% have a household income of less than $30,000 per year Among Hispanic eligible voters who were evangelicals, 37% said they considered themselves Republicans and 32% said they were Democrats. http://www.pewforum.org/uploadedfiles/Topics/Demographics/hispanics-religion-07-final-mar08.pdf
Among registered voters in 2007, 50% of white Evangelicals and 36% of Latino Evangelicals were Republican, 25% of the former and 36% of the latter were Democrats. 23% white Evangelical and 19% of Latino Evangelicals were Independents http://www.pewforum.org/uploadedfiles/Topics/Demographics/hispanics-religion-07-final-mar08.pdf
70% of Latino registered voters in 2012 identify with or lean toward the Democratic Party, while 22% identify with or lean toward the Republican Party. 81 percent of Latinos with no religious affiliation were Democrats or Democratic leaning. http://www.pewforum.org/Race/Latinos-Religion-and-Campaign-2012.aspx#president
73% of Latino Catholics surveyed said they favored Obama, versus 19% for Romney, while 50% of Latino evangelical Protestants, 39% for Romney. http://www.pewforum.org/Race/Latinos-Religion-and-Campaign-2012.aspx
Latino Catholics made up 57% of the electorate in 2012, and 71% are Democrats or lean toward the Democratic Party, while 21% identify with or lean toward the Republican Party. Among Latino evangelical voters, about half are Democrats or lean Democratic, while about a third are Republicans or lean toward the Republican Party. http://www.pewforum.org/Race/Latinos-Religion-and-Campaign-2012.aspx
White, non-Hispanic Catholics express about as much support for same-sex marriage as Hispanic Catholics do (53% and 54%, respectively). White evangelical Protestants are somewhat more opposed to gay marriage (76%) than are Hispanic evangelical Protestants (66%). ^
Latino Evangelicals are 50% more likely than those who are Catholics to identify with the Republican Party, and are significantly more conservative than Catholics on social issues, foreign policy issues and even in their attitudes toward the plight of the poor. http://pewforum.org/surveys/hispanic
54% of Hispanic Catholics believe that churches and other places of worship should be required to provide health care coverage that includes contraception, compared to 41% Hispanic Protestants. African American & Hispanic Reproductive Issues Survey by the Public Religion Research Institute, July 2012
Black Catholics constituted 5% of the Catholic church (highly predominantly from the West at 11%, versus 4-6% elsewhere) in 2007, and 15% of evangelicals (based on denomination, and spread fairly evenly, even in the NE at 16%, but lowest in the West at 11%). http://www.pewforum.org/A-Religious-Portrait-of-African-Americans.aspx
Blacks constituted 13% of the electorate in 2012. http://www.resurgentrepublic.com/research/2012-the-year-changing-demographics-caught-up-with-republicans
77 percent of Black Protestants said they vote Democratic, whether they attended weekly services or not. 2008 The Pew Forum on Religion & Public Life.
For those in black Catholic churches, political affiliation or leaning in 2007 was 17%/74% Republican/Democrat, and 11%/76% for black evangelical churches. Opposition to homosexuality 37% by black Catholics and 58% by black evangelicals. Opposition to abortion was 35% by black Catholics and 53% by black evangelicals. 66% of black evangelicals and 36% of black Catholics say they attend services at least weekly. http://www.pewforum.org/A-Religious-Portrait-of-African-Americans.aspx
22% of Asian-Americans are Protestants and 19% Catholic (while 26% are unaffiliated, with 52% of Chinese being so). 47% of Asian-American Protestants are or lean toward the Republican party, versus 36% Democrat. Asian-American evangelicals were at 56%/28%. Asian-American Catholics were at 42%/41% (Hindu Asian-Americans 9%/72% Republican/Democrat).http://www.pewforum.org/Asian-Americans-A-Mosaic-of-Faiths-overview.aspx
76% of Asian-American evangelical Protestants go to services at least once a week, followed by Catholics at 60%. Opposition to abortion and homosexuality is likewise higher among the former. ^
The English did this very effectively with the conquered Scots and Irish...
Penalty of death if caught using your native language, Gaelic, instead of the conquerors’ English.
If you don’t know history, you are bound to make the same mistakes.
So amazing...I used to enjoy shopping at Potomac Mills when we lived in No VA, quite a few years ago...went there abt three years ago to do some shopping for number one and only son and was stunned at the change! The place was packed with loitering Hispanics, all at the food court and walking around, didn’t see much buying. I’ll never go there again because of the rudeness, non-shoppers, loitering, etc.
I visit a relative in Ventura, CA every now and then and expect this in the Walmart but cripes! No VA was a shock...
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