The zombies caught on, that's why they now call it "climate change". Hot, cold, or anything inbetween climate, they'll still demand your money.
Yes, they will, but they can't demand their old predictions be wiped away from the Internet. Global warming falling to icy pieces is an example of how the Internet is changing our time as much as Gutenberg's press changed late medieval society.
Back in the olden days, we'd only have our memories to fall back on except for the patient few who could spend time (and spare the time for) looking through drafty microfilms of old newspapers, and dusty copies of old magazines and books. That option wasn't available for TV.
Those few would have had to rely upon alternative newsletters or magazines to get the word out. The only other option was writing personal letters.
The MSM started to be brought to heel by the VCR. The Soviet Union was brought down in part by the use of fax machines. The Internet and social networking have brought down several authoritarian regimes. No telling how far it will go...