Texans can be very stubborn. I have found that mentality here. Some are even comparing Whattaburger to IN N OUT and anyone who has had the 2 know, Whattabuger is not even in the same league.
I believe in the end, quality will win out. And of course, economics. My sister in law who runs a JC Penny near the new IN N OUT burger lost 2 employees to IN N OUT. IN N OUT will provide good jobs, they pay higher than minimum wage and you can bet the Meat processing Plant scored big time.
As I said, for the most part, Texans are kind, nice, wonderful people and I think they will embrace quality. However, I have noticed that their a stubborn almost mean spirited attitude with some of the Texans I have met here since moving from CA.
When I Moved here from CA, I bought a new home, had a new floor put in, and a new pool. So most Texans are happy to have people with capital come in. But there are always those who seem unhappy, stubborn, or just plain unsociable and unwelcoming. But they are in the minority.
I understand that a store manager can easily make 6 figures.