This it the new airport — the older one, closed in 1989, had a single runway with a length of only 5,500 ft. It is now the location of a country club and golf course.
http://www.airfields-freeman.com/NM/Airfields_NM_SE.htm#ruidoso
The old airport had frequent fatal crashes due to the swirling, variable winds due to the adjacent mountains. The new airport has had much less but is still subject to windy conditions. Because the incident took place in clear conditions in the morning before the winds pick up, I would suspect overloading or pilot erro with the high altitude a contributing factor.