Posted on 02/20/2010 8:31:53 AM PST by LA Woman3
Many critics are ripping the quality of Super Bowl ads this year. Jezebel calls them "boring" and Gawker takes "boring" one step further and deems 2010 "the year without an original Supe Bowl commercial."
So amid all the disdain for what is normally the pinnacle of advertising each year, the new "Embrace Life" public-service announcement that has been circulating around the Web recently is a breath of fresh air to many.
"This video has gotten a lot of mentions on blogs this week, and now I see why. All I can saw is "WOW," PixelMaverick.com writes.
The ad, created by the Sussex Safer Roads Partnership in England, is designed to encourage viewers to wear their seat belts. But it doesn't use gasp-inducing fear tactics or cringe-worthy crash scenes. Instead, it shows a family wrapping their arms around a father to protect him from an accident. It uses love - rather than fear - to get its message across.
"One of the more beautiful public service announcements I've ever seen. . . . A truly artful expression of love," Kate Thorp writes on DivineCaroline.com.
(Excerpt) Read more at nydailynews.com ...
Very powerful PSA!
I actually just saw this PSA for the first time. It’s one of the most beautiful pieces of video I’ve ever seen.
I think so too! Very powerful!
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