MacDailyNews presents live coverage of Phil Schiller’s Macworld Expo 2009 Keynote

Mac Daily News ^ | 01/06/2008

[Swordmaker]

Live Coverage of Apple Senior VP of Worldwide Product Marketing Phil Schiller's Macworld Expo 2009 Keynote

• Welcome announcement. Please silence iPhones...

• Still waiting for Phil...

• Phil Schiller takes the stage to healthy applause. (The protest failed).

• Phil: Thank you so much.

• Talks about successful openings of Apple Retail Stores around the world.

• No black mock turleneck. Blue jeans and a blue button-down open at the neck. Casual Phil.

• 3.4 million visitors pr week to Apple Retail Stores.

• 9.7 million Macs sold last year.

• Phil has 3 things for today.

• Phil announces iLife '09.

• iPhoto 09: Faces: face detection; automatically finds the face and lets you tag it.

• Then uses that info to find the same face in other photos.

• Also "Places." Shows Google map that shows all the places you've taken your photos.

• Places uses GPS found in some cameras and, of course, iPhone. Auto locates (geotags) each photo.

• Works with Google's street maps and satellite maps, too.

• Facebook and Flickr now built right into iPhoto.

• Slideshow Themes ("great new feature"): Some very cool themes (Classic, Ken Burns, Scrapbook, Shatter, Sliding Panels, Snapshots), each of which can be saved directly to iTunes for syncing to iPhone, iPod touch.

• Photo books updated with more themes and higher quality.

• Schiller demos iPhoto '09 new features.

• The audience seems pretty wowed by face detection. It seems to work well.

• Use maps to se all of the photos you've taken in a particular place.

• iPhoto demo proceeds past its expiration date...

• iMovie 09...

• Apple has added a bunch on features that should please everyone (this time).

• Precision editor, advanced drag & drop support, animated 2D and 3D travel maps, video stabilization, and dynamic themes.

• Editors can pull out audio and video and lay audio under other video clips.

• Randy Ubillos, Chief Architect - Video Applications, onstage demoing the product.

• iMovie 09 editors should watch Randy's demo when Apple puts the keynote online.

• Video stabilization works well in the demo.

• Video effects: x-ray, aged film, cartoon, vignette...

• Indy Jones-style travel maps take viewers from one place to another visually.

• iMovie 09 demo ends.

• Phil back onstage with GarageBand 09.

• "Learn to Play" - Artist Lessons, US$4.99 each: famous artists teach you how to play instruments. Music teachers worldwide faint en masse.

• Sting, Norah Jones, Chris Martin, John Fogerty, and many others featured.

• iLife 09: US$79, up to 5-Macs family pack goes for $99. Ships "late January." Mac OS X Leopard required.

• Phil debuts iWork 09.

• Keynote 09. The best presentation app gets even better.

• "Magic Move" - moves objects like, um, magic. Actually, quite cool.

• Text transitiosn like swing, shimmer, anagram (text "Bush' to "Obama" demoed).

• Crane move (as in Hollywood camera crane or jib) lets viewers fly over charts with proper perspective. Bbar graphs can "grow," etc.

• Keynote Remote is 99-cents in iTunes App Store. Control Keynote with your iPhone,

• Pages 09. 40 new templates (certificates, much more), full screen view, dynamic outlines, MAil merge with Numbers, MathType and EndNote.

• Numbers 09: Table categories

• 250 functions, function view, advanced chart options... 

• iWork 09: US$79, up to 5-Macs family pack goes for $99, $49 with new Mac. Ships today.

• New "Mac Box Set" - Mac OS X Leopard, iLife, and iWork for $169.

• Phil announces iWork.com: "We're going to announce a beta so we can get feedback." MDN Take: MobileMe lesson learned. 

• Share iWork docs online. Demo time...

• Create a document. Notify the viewer(s). The doc goes to iWork.com, so doe the viewer. The viewer sees what looks like, for example, Pages, but it's really in Safari via the cloud. Slick.

• Multiple users can add notes, edit docs - like Google Docs, but from Apple.

• Customers can sign up for free during beta period; eventually, it'll be a pay service.

• Phil: One more thing...


• The new 17-inch MacBook Pro.

• The world's lightest and thinnest 17-inch notebook.

• 0.98 inches thin, 6.6 pounds, 17-inch (duh) backlit LED display, 1920x1200, 700:1 contrast ratio, 60% greater color gamut than previous 17-inch MacBook Pro.

• Matte display lives. Now shaddup. A $50 anti-glare option will be available for the 17-inch MBP.

• 140-degree H/120-degree V viewing angle.

• Mini DisplayPort, USB, FireWire 800, MagSafe, 39% larger Glass Multi-Touch™ trackpad, up to 8GB memory, 9400M and 9600GT NVIDIA graphics, 320GB HD standard, 256GB SSD option.

• "Our longest Battery Life. Ever."

• Non-removable battery lets us use all available space. Removable battery = wasted space.

• 17-inch MBP's battery lasts up to 8 hours on a single charge and can be charged 1000 times.

• Battery is recyclable and can run up to five years.

• Battery life using discreet graphics(9600GT) = 7 hours, integrated graphics(9400M) = 8 hours.

• One base config for US$2799. Ships in "late January."

• Phil plays TV ad for new 17-inch MacBook Pro. Recharge Apple's new 17-inch MacBook Pro up to 1,000 times, over 5 years, 3X as long as batteries in other notebooks.

• One last thing...

• iTunes Store has sold over 6 billion songs. 75 million accounts with credit cards. 10 million songs available.

• New pricing: $0.69, $0.99, and $1.29 per song. Starts in April.

• Starting today: 8 million songs will be DRM-free. By the end of next quarter, all 10 million songs will be DRM-free.

• Songs are 256 kbps AAC and you can upgrade your entire purchased library to DRM-free iTunes Plus.

• iPhone's access to iTunes Music Store is no longer just on WiFi, it's now over 3G as well.

• Same price, selection, and quality via 3G as with Wi-Fi and via personal computer.

• Tony Bennett out to perform. Big time.

• End of keynote: Apple left their heart in San Francisco.


[Swordmaker]

Blow by Blow description of the MacWorld Keynote address—PING!

Macworld Ping!

If you want on or off the Mac Ping List, Freepmail me.

[Troll_House_Cookies]

Too bad Jobs is so ill, this company is going to plummet in value when he passes. Without him they’re nothing.

[Toki]

/whistles. Sounds like there getting it right, espically about Imovie and the other iLife products. Thanks for posting this :D.

[rwfromkansas]

neat, but what the heck is Apple doing not coming back next year?

This is when they announce new products, so what will they do in the future?

[Troll_House_Cookies]

Yeah nothing like the Apple Marketing Department using Free Republic to shill their product!

“Music teachers worldwide faint en masse.” <— Contrived nonsense.

[rwfromkansas]

Nice to see the new 17-inch Macbook Pro.

Just wish a matte screen was available for the 15-inch.

Does anybody know of a good anti-glare cover or something for when you are outside?

I am hoping to get a Macbook Pro by April or so, but my wife’s HP glossy screen is virtually unusable when driving in the car during the day, not a good thing when she got a air card so she can use the internet while driving.

[6SJ7]

Kind of expecting to see a new version of the Mac Mini. Also a bit surprised to not see revamped iMacs with LED backlighting.

[Swordmaker]

Re: Jobs so ill.

Jobs has a hormone imbalance as a side effect of the “Whipple Procedure” surgery for removal of part of his pancreas which cured his pancreatic cancer four years ago. Otherwise he is healthy. Jobs released a statement on his health yesterday.

[Swordmaker]

Re: shill products

If you’re not interested don’t read it. I assure you the 350 or so other Freepers who are members of the Mac Ping List are interested and don’t consider it “shilling.”

[Richard Kimball]

...she got a air card so she can use the internet while driving.

That sounds kind of scary.

[Swordmaker]

Re: new Mac Mini and iMacs.

I suspect there is going to be some major announcement in about three weeks when the 30th anniversary of the Mac rolls around.

[antiRepublicrat]

This is when they announce new products, so what will they do in the future?

They'll do their own thing, maybe at the developer conference. Apple has said they've slowly started to pull out of all of these shows. Of course mainly Apple fans watch these anyway, so maybe as the fans start getting to be a smaller and smaller percentage of the user base there will be no shows anymore, and Apple will rely on regular advertising venues.

[Troll_House_Cookies]

Other Freepers can think what they like, this Freeper sees it for what it is.

[Troll_House_Cookies]

A little “astro-turfing” is good for sales no? About Jobs disease, Magic Johnson has AIDs, “otherwise” he is healthy as well. A little otherwise goes a long way friend. And I personally think Apple is trying to pull out of those shows because they can’t keep up the creative pace.

But what do I know? I’m only their target demographic.

[Mr. Blonde]

So in a year where they released new iPhones, new laptops, new screens and the app store they can’t keep up the creative pace? I bet the competition would hate to see them when they really get to rocking and a rolling.

[rwfromkansas]

lol.....I meant riding of course.

[rwfromkansas]

My most favorite thing is a matte finish to the 17-inch Mac Pro.

Hopefully they will allow that on the 15-inch.

[Troll_House_Cookies]

Not when they have to pay an army of astro-turfers to create an artificial demand via fad.

Al Gore on their board of directors and you’re on Free Republic shilling their products?

[LearnsFromMistakes]

Ah, the old ‘al gore on the board’ line.

You must be new around here...welcome...I guess..