Firm seeks (Red) Sox radio network name deal (may expand network, too)

Boston Globe ^ | 06/28/06 | Sasha Talcott

[raccoonradio]

The owner of radio stations WEEI and WRKO, fresh from signing one of Major League Baseball's most expensive radio rights deals, has found a way to get some money back: selling naming rights to the Red Sox radio network.

``We'll be right back on the WEEI/WRKO (Your Company Name) Red Sox Radio Network," proclaims promotional material for the deal. Entercom Communications Corp., parent of the two stations, plans to mail out requests for proposals to 25 top advertisers this week to gauge their interest in the five-year agreement.

The asking price: several million dollars a year.

[raccoonradio]

"The new sponsor will get air time on all 66 of the radio stations that broadcast Red Sox baseball across New England as soon as the latter part of this season. And the number of stations may grow: The Red Sox and Entercom are laying plans to broadcast Sox games in several major areas outside New England that are home to large numbers of Red Sox fans, including Florida, Arizona, and California, Kahn said. Ultimately, she said, Entercom and the Sox would like to expand the Red Sox radio network to 100 stations."