Aw, jeez, Dad, nobody's gonna miss just one, are they? LMAO
Posted on 12/05/2005 4:28:27 PM PST by Aetius
And I thought the Lion was either Ramsey Clark or John Kerry. Silly me!
under the radar?
Its all over Christian radio and even the posters are up in the churches. It will be big and it'll be becuase of a nontraditional marketing strategy.
I did not say to myself, "Let us represent Jesus as He really is in our world by a Lion in Narnia": I said, "Let us suppose that there were a land like Narnia and that the Son of God, as He became a Man in our world, became a Lion there, and then imagine what would happen."
C.S. Lewis: Letters to Children. pp. 44-45.
But surely ABC will have a special on about how indignant they are!
:-)
Aw, jeez, Dad, nobody's gonna miss just one, are they? LMAO
I have been on a CS Lewis mailing list where Douglas would occasionally answer to a specific question about Jack; and my take is that either the comment is out of context, or Douglas is making a fine distinction between something that is truly Christian and something that is only partially Christian.
OOOHOHOHOHOHO WOWOWOW! IT'S THE DISCOVERY OF THE MILLIENNIEA! THANK YOU MR. POINTYHEADED MAN, I COULDNR'T HAVE DONE IT WITHOUT YOU!
MUST SHOUT FROM THE HILLTOPS!
(aplolgies for speeling erroers, to excited to type :D)
The MSM that hates this movie might also go after Bush with such a hatefest because of his Christianity? Ya think?
You don't need marketing to sell Narnia. It's Narnia.
yeah. word of mouth is prob pretty big with this one.
see here though...looks like a lot of $$ wasnt spent on church marketing...it just seems that way.
http://www.usatoday.com/life/movies/news/2005-12-02-narnia-main_x.htm
The lion's share of the film's marketing budget — reputedly $80 million — has been spent on saturation TV ads, but lesser amounts have been spent on grass-roots marketing to schools, libraries and youth groups. Johnson says just 5% was spent wooing churchgoers, but the press coverage has centered on faith-based marketing.
You make a good point about other movies with what could be considered Christian themes or elements, but that really aren't intended as Christian movies or books. But with Narnia, it seems obvious that the author's intent was to fashion a Christian story via a thinly-veiled allegory with talking animals. I just find it interesting that Lewis' stepson would deny what Lewis himself said of the story.
As to the business considerations; yes, I think one of the reasons Gresham responded as he did is because he doesn't want the film to be 'tainted' in the press as a Christian proselytizing vehicle for unaware audiences. Yet at the same time Disney has been reaching out specifically to the Christian community with its marketing.
I don't see why the stepson couldn't just say something along the lines of 'yes, Lewis wrote this as a Christian allegory, and we have been faithful to that spirit in the film adaptation, but at the same time it is not an evangelizing tool and is not so overt that a non-believer would be uncomfortable, and as such we have made it so that it can be enjoyed on any number of levels, from a religious allegory to nothing but a fun fantasy/adventure film.
That seems to me to be a better, offend-noone answer.
You may be right. And his answer may not have been presented in total. But from the response, it seemed as if he were repulsed by the idea.
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