Posted on 03/11/2017 2:05:12 PM PST by 2ndDivisionVet
News about Ivanka Trump's label—who's dropped it, who's still selling it, who's boycotting it—has made pretty consistent appearances in headlines during the past few months. In early February, Nordstrom and Neiman Marcus dropped her line; about a week later, Kellyanne Conway, adviser to President Donald Trump, gave it a shoutout on Fox News and encouraged viewers to "go buy Ivanka's stuff." “Go buy Ivanka’s stuff is what I would tell you,” Conway said. “I’m going to give a free commercial here. Go buy it today, everybody.”
We're not saying Conway's very possibly illegal public endorsement worked—it made a lot of people upset—but last month, Ivanka's brand sales were up. Way up. The latest figures from market research firm Slice Intelligence show that sales of her products on Amazon were up 332 percent in January and February compared to numbers from those months in 2016. Purchases from her line were also up 148 percent at Macy's and almost a third at Bloomingdale's. Lyst, a major fashion e-commerce retailer based in the U.K., also saw a huge shift: in terms of orders, Ivanka's brand ranking jumped from 550th on the site in January to 11th in February with a 346 percent uptick in sales between the two months.
A spokesperson for Lyst told The Star that jumps like this usually correlated with current events (yep, pantsuit sales spiked—by 460 percent—last year, thanks to a certain female presidential candidate). It makes sense, then, that the beginning of February was a particular highlight, with "some of the best performing weeks in the history of the brand," said Abigail Klem, president of Ivanka's brand, in a statement on Friday. In some of its product categories, Klem said, those weeks set records. And among those days of those weeks would be February 9, the day that Conway called out the brand on national TV: Sales jumped 219 percent on Lyst.
Short spikes aside, what might really be helping Ivanka's label is the fact that it's pretty adjacent to the White House, which implies a certain sense of glamour, brand expert Eric Schiffer told CNN Money on Friday. (You know, like how whatever Kate Middleton's wearing pretty much almost immediately sells out). Plus, a lot of women see her as relatable in an aspirational way. "She continues to represent the quintessential American woman that is successful, a mother, and beautiful, and they want that image for themselves," Schiffer said. "But there's also a lot of women who see her as tiedfer to someone who wants to take us back to the days of 'Game of Thrones,' and they'd rather buy from the devil."
But the liberals told us that she had schlock merchandise, made overseas in sweatshops and all that. The liberals told us she is profiteering off her dad being president. The liberals told us that stores such as Nieman Marcus dropped her merchandise because they weren’t selling.
Some other designers have made billions off their line of clothing. I hope she does too.
Good!
I’m out...
Liberals don’t want women to have a business and have a family and be beautiful.
True feminists have to be dumpy, wear dumpy clothes, have lots of abortions and live off of a government, university or some big corporation job.
What is helping her brand is that the libtards are trying to ruin a hard working woman who is successful and the opposite of what they stand for.
(yep, pantsuit sales spiked—by 460 percent—last year, thanks to a certain female presidential candidate)
Gonna call BS on that one...
My Gf recently bought 2 of her pants. It’s like an FU to the establishment.
No libs brought up the fact that she was subjected to blacklisting in this.
just bought a dress of her’s today. why? it’s good-looking, well-made and priced right. and....i want to support her over any other designer right now.
I’d like an 8x10 glossy.
Does this scent require a liberal amount to be applied?
Answer: A conservative amount is perfect. I wouldn't want a liberal of anything.
If I sold one last year, and sold two this year, it's a 100% increase in sales.
Doesn't mean anyone is making money off the product.
Got Ivanka’s perfume for my sweetie, and Trump’s Success for me, which sweetie likes :)
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