Canned soundbites are more easily recalled and repeated , regardless of truthfulness .
The beauty of tactics is that in its subtlety, it is not noticed while being effective.
A balance between the two principals is most effective in accomplishing the desired result.
“A balance between the two principals is most effective in accomplishing the desired result.”
Only in politics is a balance between truthfulness and lies actually considered to be a virtue. The trouble with this cycle is that Trump isn’t standing for the status quo lies and misrepresentations. And the polls are showing we-the-people aren’t either. We are effin sick of it!