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The World’s First Commercial Jingle?
The Aged P.com ^ | 12/04/11 | the Aged P

Posted on 04/12/2011 7:33:16 AM PDT by sussex

John Lewis, when asked why the MJQ played God Rest Ye Merry Gentlemen, said there were certain tunes (like GRYMG and When Johnny Comes Marching Home) that just make you feel good.

So true.

Well, here’s another – yes, I know its only Aqua with the great Luciano Pavarotti – but just watch and feel the buzz. I defy anyone to remain passive whenever this tune is played – it’s probably one of the most familiar tunes in the western world – and even if your knowledge of Italian is zilch everyone can pump out part of that chorus line…

(Excerpt) Read more at theagedp.com ...


TOPICS: History; Music/Entertainment
KEYWORDS: pavarotti; vesuvius

1 posted on 04/12/2011 7:33:20 AM PDT by sussex
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To: sussex

I’ll see your Sussex and raise you an Ixonia AND a Mukwonago...


2 posted on 04/12/2011 7:41:55 AM PDT by stefanbatory (Insert witty tagline here)
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To: sussex
Magnifico!

FMCDH(BITS)

3 posted on 04/12/2011 7:45:03 AM PDT by nothingnew (I fear for my Republic due to marxist influence in our government. Open eyes/see)
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To: sussex

Well, I’ll be darned! That’s quite a story. So the promoters of the railway commissioned the song as part of a publicity campaign to fend off rumors spread by the local porters (whose racket was threatened) that the railway was unsafe.

Do even the Italians actually listen to the lyrics? I always wondered. When you hear operas sung in English you can’t make out a damn word.


4 posted on 04/12/2011 7:48:47 AM PDT by sinanju
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To: sussex

Bene, bene. MOLTO Bene !


5 posted on 04/12/2011 7:56:18 AM PDT by Paisan
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To: sussex

Interesting back story on a very familiar tune.


6 posted on 04/12/2011 8:17:45 AM PDT by Cicero
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To: sussex
I defy anyone to remain passive whenever this tune is played

That was ok but I defy anyone to remain passive whenever these tunes are played:

Ride The Lightning

Live For This

Destroy Everything

7 posted on 04/12/2011 8:23:04 AM PDT by fso301
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To: sussex

This one has the same effect on me:
http://www.youtube.com/watch?v=f9Ec8UX1Vzs&feature=related


8 posted on 04/12/2011 8:51:48 AM PDT by La Lydia ("California: When the parasites outnumber the hosts, it's all over.")
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To: sussex

This may not be politically correct, but I get really stirred up when I hear a really rousing rendition of “Dixie”.


9 posted on 04/12/2011 9:14:23 AM PDT by murron (Proud Mom of a Marine Vet)
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To: murron

Or The Bonnie Blue Flag.


10 posted on 04/12/2011 9:21:35 AM PDT by TexasRepublic (Socialism is the gospel of envy and the religion of thieves)
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To: Paisan
This song is a advertising jingle and more. It is also a love song. Ya see, the guy takes the funicular railway to the top of Vesuvius to get away from the heartbreak of a breakup down below!

BTW, this song is in Napuletan, the super-pungent language of Naples. It's sort of Italy's answer to Yiddish. It's a real language, grammar and all, and has it's own literature, poetry, and of course music. Like Germans with Yiddish, Italians can understand a lot of Napuletan, but certainly cannot speak it! And vice versa. Except, Napoletani can certainly understand Italian and might even sort of speak it, if absolutely necessary.

11 posted on 04/12/2011 9:22:46 AM PDT by Kenny Bunk (Qadafi and Obama share a common advantage. No organized opposition.)
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To: sussex

Thanks for the smile!


12 posted on 04/12/2011 9:25:21 AM PDT by JimRed (Excising a cancer before it kills us waters the Tree of Liberty! TERM LIMITS, NOW AND FOREVER!)
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To: sussex

The Roman Empire were using jingles by the time Vesuvius exploded, so no, the jingle mentioned in your article is not the first commercial ad jingle.


13 posted on 04/12/2011 11:37:10 AM PDT by JerseyHighlander
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To: Kenny Bunk

Ah yes, very familiar with the various Italian dialects. My grandfather understood them all but preferred pure Italian. He was always hesitant to translate certain Italian songs due to their “earthy” nature.

This is one such example of Italian dialect and it’s “suggestive” nature...

http://www.youtube.com/watch?v=3DGYr_m_6CU

Ciao


14 posted on 04/12/2011 1:30:40 PM PDT by Paisan
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