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Ex-Huffpo CEO Betsy Morgan on What Drew Her to Glenn Beck
Forbes ^ | 1/6/2011 | Jeff Bercovici

Posted on 01/06/2011 9:56:32 PM PST by bruinbirdman

Why did the former Huffington Post CEO cross the political road? For a chance to work with Glenn Beck, who might just be the biggest multimedia personality since Oprah Winfrey and Martha Stewart. Betsy Morgan, who ran Huffpo from 2007 to 2009, has signed on as president of The Blaze, Beck’s four-month-old news website (or, as it styles itself, “information network”). I talked to her about why she wanted to work with the Fox News star, how The Blaze’s launch has gone so far, and why she cares more about Beck’s brand than his politics.

Mixed Media: Congratulations. This news seems to have a lot of people in a tizzy. No one can seem to wrap their heads around the idea of the former chief of the Huffington Post, the liberals’ favorite site, joining up with Glenn Beck.

Betsy Morgan: I’m always about the unconventional.

MM: Do you see The Blaze as having Huffpo-sized potential? Will we be talking about it as a $450 million company in a few years? BM: Well, I didn’t put that valuation out there on HuffPost. I think what’s really interesting to me about this audience and this brand, and it’s very different, obviously, than the one Arianna and I built, but it’s a very substantial community, and it’s a community that interacts with each other and is social. And that community exists because of Glenn and what he’s on on radio, on TV, in print. He’s built an amazing multimedia empire in a short amount of time. What’s intriguing to me from a business perspective is bringing that community together online.

MM: Looking at the traffic numbers, The Blaze has come out of the gate pretty fast.

BM: It’s a site very much in its infancy. It’s of relatively the same size as HuffPost

(Excerpt) Read more at blogs.forbes.com ...


TOPICS: Business/Economy; Education; Government; Politics
KEYWORDS: glennbeck; huffpo; theblaze

1 posted on 01/06/2011 9:56:38 PM PST by bruinbirdman
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To: bruinbirdman

Huff PO? Saudi money. The stupid Greek woman during the primaries was shilling for the muslim over hillary and running endless banner ads for helping persecuted muslims ad nauseum.


2 posted on 01/06/2011 10:02:19 PM PST by Frantzie (Slaves do not have freedom only the illusion of freedom & their cable TV to drool at)
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To: Frantzie
'Huff PO? Saudi money.'

Well, them and Fox News are doing pretty well with the riyal.

3 posted on 01/06/2011 10:05:13 PM PST by Palter (If voting made any difference they wouldn't let us do it. ~ Mark Twain)
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To: Frantzie

If I allude to INFILTRATION one more time, are freepers going to hit me in the head? The marxist game has met with success every time it’s tried. Infiltration.


4 posted on 01/06/2011 10:07:57 PM PST by RitaOK
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To: Palter

The Saudis money is doing pretty good at helping Al Qeada kill and maim American boys too. The Saudis is doing real good too Gomer in building mosques and flooding muslims into western countries and flying planes into buildings. You are a moron.


5 posted on 01/06/2011 10:14:22 PM PST by Frantzie (Slaves do not have freedom only the illusion of freedom & their cable TV to drool at)
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To: Frantzie

Thanks for the name calling. I was merely pointing out the obvious that SA funds news outlets other than the Huff PO.


6 posted on 01/06/2011 10:18:26 PM PST by Palter (If voting made any difference they wouldn't let us do it. ~ Mark Twain)
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To: Frantzie
Hey Francey. Where exactly are all these towel heads taking over here in the United States? There are some in Detroit but I would not consider that taking over.

Please enlighten us. You seem to have some intimate knowledge the rest of us TV watchers are not aware of.


7 posted on 01/06/2011 10:30:53 PM PST by Lazlo in PA (Now living in a newly minted Red State.)
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To: RitaOK
"The marxist game has met with success every time it’s tried. Infiltration."

Beck thinks he's hiring a convert?

Arianna Huffington is the epitome of covert infiltration. Greek commie marries homosexual millionaire in order to penetrate inner sanctum of Republican politics.

yitbos

8 posted on 01/06/2011 10:31:28 PM PST by bruinbirdman ("Those who control language control minds." -- Ayn Rand)
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To: RitaOK
No complaints here. I think you are onto something with your infiltration charge. Beck's organization is already too big for him to personally manage (and I judge he is no manager anyway; too creative). And now one of his signature efforts is going to be co-opted by the Left.

I was never that impressed with the Blaze anyway. Seems too sensationalist for me.

9 posted on 01/06/2011 11:10:50 PM PST by backwoods-engineer (The future? Imagine Cass Sunstein's boot stamping on Lincoln's beard, forever.)
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To: backwoods-engineer
"Seems too sensationalist for me. "

One way to discredit Beck, from the inside.

yitbos

10 posted on 01/06/2011 11:35:13 PM PST by bruinbirdman ("Those who control language control minds." -- Ayn Rand)
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To: backwoods-engineer

The Blaze is like every other blog on the internet. Staffed by three or four bloggers clipping from other news outlets and posting them as articles of their own.


11 posted on 01/07/2011 1:09:53 AM PST by BigSkyFreeper (In 2012: The Rookie and The Wookie get booted from the White House.)
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To: bruinbirdman

I’m very disappointed in Beck for having anything to do with this moron. If you read the article it’s all about “brand” and “consuming content” and nothing at all about what Beck stands for or what Beck is trying to do.

This is very stupid of Beck to hire such a stinking empty “professional” (or worse).


12 posted on 01/07/2011 3:46:42 AM PST by samtheman
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To: bruinbirdman

Betsy Morgan (right)

13 posted on 01/07/2011 6:49:18 AM PST by Dr. Scarpetta
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