Which MSM Outlet Will Get the Blogosphere First?

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[directorblue]

Gaining Competitive Advantage using the Blogosphere

The first MSM outlet to devote regular column inches or broadcast minutes to the topics rippling through the blogosphere will be at a significant competitive advantage. Translation: the MSM can stop the ratings and circulation bleeding without wholesale personnel changes and with only minimal investment.

Imagine, say, the Old Yorke Times or, heaven forbid, the LA Dog Trainer offering a daily or thrice-a-week recap of the latest buzz on the blogosphere... read rest

[GeronL]

They won't... why would they ever admit they are not reporting on huge stories?

[Congressman Billybob]

The whole MSM already HAS the blogosphere. But they are wincing and trying to avoid it, like a patient having a proctoscopy. Your real question is spot on. Which will be the first to make constructive use of the blogosphere?

Congressman Billybob

This a special post, not a column, "Columbia Journalism Review Still Doesn't Have a Clue About the Outing of Eason Jordan"

[JesseJane]

Read the whole thing.. they still don't get it.

[directorblue]

thanks... that was an awesome exchange. I wonder how the average reporter's credentials stack up with yours?

:-)