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New York AG says meat producing giant made misleading environmental claims to boost sales
AP ^

Posted on 02/29/2024 4:03:31 AM PST by Tench_Coxe

The giant meat producer JBS was accused of making misleading claims about its greenhouse gas emission goals to boost sales among environmentally conscious consumers in a lawsuit filed Wednesday by New York Attorney General Letitia James.

The lawsuit filed in a state court in New York City alleges that the company claimed it will achieve net zero greenhouse gas emissions by 2040 despite having no viable plan to meet that commitment. The lawsuit names as defendants JBS USA Food Company and JBS USA Food Company Holdings, the American subsidiary of the world-leading producer of beef products based in Brazil.

James says the company made misleading statements about its pledges to curb deforestation and to reduce greenhouse gas emissions to capitalize on consumers’ desire to make climate friendly choices.

The lawsuit cites a full-page JBS USA advertisement in The New York Times in 2021 that includes the line: “Agriculture can be part of the climate solution. Bacon, chicken wings and steak with net-zero emissions. It’s possible.”

(Excerpt) Read more at apnews.com ...


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Lemme guess. It ends up in Judge Engoron's courtroom.
1 posted on 02/29/2024 4:03:31 AM PST by Tench_Coxe
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To: Tench_Coxe

Beat me to it!


2 posted on 02/29/2024 4:08:27 AM PST by Wright Wing
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To: Tench_Coxe

What nonsense referencing 2040 net zero.


3 posted on 02/29/2024 4:10:27 AM PST by Ex-Episcopalian
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To: Tench_Coxe

So much for Governor Hochul’s claim that businesses don’t have to worry about New York State.


4 posted on 02/29/2024 4:11:41 AM PST by Falcon4.0
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To: Tench_Coxe

Another company going to a red state.


5 posted on 02/29/2024 4:11:46 AM PST by Jonty30 (I may not know as much about American history and law as I like, but I know more than most liberals.)
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To: Tench_Coxe

Hauled into court because your goal for 2040 seems unrealistic to somebody?

Yeah, we’re screwed.


6 posted on 02/29/2024 4:13:14 AM PST by ClearCase_guy (It's not "Quiet Quitting" -- it's "Going Galt".)
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To: Tench_Coxe

Don’t worry, we’re only going to target Trump.


7 posted on 02/29/2024 4:15:20 AM PST by BlackbirdSST (Trump or Bust! Long live the Republic.)
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To: Jonty30

I hate to break this to you, but there is not a truly red state in the nation.

No state has secured its elections.

No state has protected its budget from Deep State.

We won’t be voting-with-our-feet our way out of this.


8 posted on 02/29/2024 4:19:58 AM PST by mewzilla (Never give up; never surrender!)
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To: mewzilla

You’re probably right.


9 posted on 02/29/2024 4:24:30 AM PST by Jonty30 (I may not know as much about American history and law as I like, but I know more than most liberals.)
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To: Jonty30

I wish to God I weren’t.


10 posted on 02/29/2024 4:28:11 AM PST by mewzilla (Never give up; never surrender!)
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To: Tench_Coxe

So they don’t want housing and office buildings and they don’t want food. Anything else on the commiecrat agenda for NY State.


11 posted on 02/29/2024 4:29:49 AM PST by AndyJackson
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To: Tench_Coxe

Steadily killing our food supply.


12 posted on 02/29/2024 4:37:11 AM PST by ryderann
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To: Tench_Coxe

go out of biz in 2039, bingo zero emissions, only these idiots would sue into the future.


13 posted on 02/29/2024 4:37:40 AM PST by big bad easter bunny
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To: Falcon4.0

Exactly. If I was a business owner in New York State, and I hadn’t made plans to flee after the Trump ruling, I will be doing so immediately. If physically possible to relocate, that would be done. If not, say, a restaurant, or similar establishment, I would be laying off every employee, immediately winding down the business and selling off any Remaining physical assets at auction.


14 posted on 02/29/2024 4:42:37 AM PST by matt04 ( )
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To: Tench_Coxe

Yet, all were told only Trump would be targeted.

Embrace the suck, NY businesses.

Trump is right, again.


15 posted on 02/29/2024 4:50:17 AM PST by Jane Long (What we were told was a conspiracy theory in ‘20 is now fact. Land of the sheep, home of the knaves)
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To: Tench_Coxe
I could see a Charlie Hebdo type satire getting posted around NYC:

Picture: The heads of a certain judge and prosecutor on separate plates, with the placards "white meat" and "dark meat" respectively
Text: "Hey New Yorkers, worried about a lack of your favorite meat for the holidays because of the antics of two criminals? Don't worry, there is a locally sourced alternative right in your own neighborhood"

16 posted on 02/29/2024 4:51:22 AM PST by Tench_Coxe (The woke were surprised by the reaction to the Bud Light fiasco. May there be many more surprises)
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To: Wright Wing

oh cu’mon man.


17 posted on 02/29/2024 4:53:43 AM PST by Qwapisking ("IF the Second goes first the First goes second" L.Star )
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To: Wright Wing

oh cu’mon man.


18 posted on 02/29/2024 4:53:43 AM PST by Qwapisking ("IF the Second goes first the First goes second" L.Star )
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To: Jane Long

19 posted on 02/29/2024 4:57:56 AM PST by Lazamataz (Laz 2005: "First, we beat the Soviet Union. Then we became them.")
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To: Lazamataz

😂


20 posted on 02/29/2024 5:04:23 AM PST by Jane Long (What we were told was a conspiracy theory in ‘20 is now fact. Land of the sheep, home of the knaves)
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