I’ve been hearing the Lifelock ads on conservative radio shows for quite a while now. Regardless of whether they are the same or similar, I don’t see any advantage in paying for Lifelock.
Here’s why:
1. It is not clear to me that they actually do anything. (I haven’t checked into it. This is just based on what they say in ads.)
2. In order for them to “protect” you, you have to send them your info. So yet ANOTHER company has my SS# and other info. I don’t think so.
3. If your identity is compromised and they can’t “fix” it, they will refund your money. Gee, that sounds like a great scam! Collect money from people every month and then give it back if something bad happens. That’s like having you pay into fire insurance and then if your house burns down, you get a refund.
They do things when potential bad situations show up. When our kids were younger, we got Lifelock for them and us. With them waving their credit cards around and starting to buy cars, we wanted to try to prevent ID problems.
When one of them went to buy a car, I co-signed for him. The dealer said there was a block on our credit that required that I call them on my phone before the block would be removed. I called. They asked a number of questions it would be hard for a scammer to know. I passed the test and they released the block.