Posted on 09/14/2017 4:24:05 AM PDT by simpson96
The "plus-size" section will soon disappear at Kmart, but the retailer is now offering a wider range of sizes than ever.
Kmart has changed the name of its "plus-size" clothing to "Fabulously Sized." The Fabulously Sized section includes extended sizes from Kmart labels including Jaclyn Smith and Basic Edition. Two other Kmart brands, Intimates and Attention Plus, now come in a wider range of sizes, up to 4X/5X.
“The average American woman is a US size 16 to 18. Often it’s hard for women to find extended sizes, and even harder when these options force women to choose from certain styles, patterns, and sizes,” Kelly Cook, Kmart’s chief marketing and digital officer, told TODAY Style in an email. “When we reached out to our Kmart members on social media, they told us we needed to have a better assortment on extended sizing apparel and that we should we call it something different. They absolutely love this whole mantra of ‘Fabulously Sized.’”
Some of the Fabulously Sized items will be available in their own section (the store’s former plus department), but many extended-size items will be mixed into the main women’s section. This helps eliminate the reluctance some women may feel to shop in the plus section, and it also ensures that all shoppers have access to the same outfits.
“All members can easily shop for what they want, and shop by style and not size,” Cook said.
Kmart’s latest campaign reflects a gradual shift away from the concept of "plus-size" in the fashion industry. Supermodel Ashley Graham has spoken out against the term, calling it “divisive,” and model Kate Upton has also rejected the category, arguing that “no one should be labeled by their body size at all.”
(Excerpt) Read more at today.com ...
Much to my surprise, there still are. The nearest one to me has stayed open through all the upheavals and closures and is still open. Maybe the rest of the chain should study them.
“K-Mart also changed its name to “Going Out Of Business”.”
Funny, we used to say only GOOBers shopped there. Now I know what Going Out Of Business stands for.
“Kmart is now calling its ‘plus-size’ section ‘Fabulously Sized’......
How about....
” Grossly Obese “
“ Big MAMA’s “
“ Plumpers”.. I could go on but.........”Butt”? ok, how about another?
“Bib Butts” ......this could be fun, care to join in?
My mom was used as a counterweight for our little boat. We still kept her even after we no longer used the boat.
Mom was actually little. The boat was a Penn Yan c 1950...not much bigger than a canoe. With dad and a motor at one end...she made for a successful balance.
This helps eliminate the reluctance some women may feel to shop in the plus section, and it also ensures that all shoppers have access to the same outfits.
(((
Second part — access to the same outfits — makes sense. But the first part is stupid. Are the plus-sized women going to feel better or worse mingling among the smaller women to look for clothes?
Good one!
Kmart?
And now they are calling diabetes “the sensational disease.”
Same outfits, sure, yoga pants-NO
Lena Dunham sized
How about the ‘Feeding America’ brand....the radio commercials that talk about eating problems due to being poor. I detest them.
In Texas it could be the ‘Lone Star Size’....as they proudly use their Lone Star credit cards to buy great groceries..and then pay cash for a load of ones not approved. Recently saw a Hispanic girl with a HUGE diamond, well dressed with an expensive designer purse use her Lone Star card for groceries. She was also driving a new truck, price tag around $40K.....so goes the country.
NOW, I am sorry for all the abuse but glad the Lord has given me a life that whether I am penniless or rich, I have adjusted my life to not be a burden to hard working folks. As my dad and mom told us...a dollar has to be taken from a taxpayer for someone to have a tax dollar, so just remember that before you make a decision.
Large body habitus.
How about Fluffy Muffins department?
I’m too sexy for my pmts, too sexy for my pants, too sexy for my pants!
Saw one ring around on a scooter last time I was in wally world. She may have been clothed, but her stomach was hang in down below her knees. I few more pounds and it’s going to hit the floor when she seated.
“Pie wagons” (from Ann Coulter’s book)
We have them.
The only reason I’ve gone to them in the last year was to buy wooden baseball bats to make Walking Dead “Lucille” bats for myself and a friend.
$20 there instead of the $40 at Dick’s.
Wait...
K-Mart still exists?
So what happens to Fashion Bug Plus?
Fashion Big Bug?
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