Posted on 07/09/2017 5:37:26 PM PDT by EdnaMode
Each month brings a fresh headline containing Hollywood's favourite new buzzphrase, "franchise fatigue." As big-budget sequels from The Mummy to Transformers: The Last Knight stutter to a halt, the consensus reached by news coverage suggests a collective, audible yawn from audiences, as they grow weary and tired of recycled and repackaged films. But is franchise fatigue really a pressing issue for movie studios to address, or is it nothing more than a buzzphrase, a product of anti-franchise bias?
The full story of #boxoffice trends is complex and impossible to define in two words alone (lucky for you, this article has almost one-hundred times more). There are a whole host of factors in play: domestic performance, international success, profits made in comparison to the film's budget, marketing costs... it's dizzying, isn't it? In an attempt to find answers and quash the vertigo, I spoke to Doug Stone from Box Office Analyst, who has jumped headfirst into the ocean of numbers to make sense of it all.
Before we share Doug's findings, it's worth exploring why the term has surfaced in the first place. A significant majority of the top-grossing movies in recent years were created from the foundation of an already-existing concept or shared universe, and while sequels and reboots have been a part of Hollywood for years, franchises have elbowed their way to the front of the blockbuster queue, and stubbornly dug their heels into the ground. Their consistent rise in popularity has been helped by the boom of comic book adaptations and the super-profit serum of the MCU, which has made Disney almost $12 billion from 15 movies since 2008.
(Excerpt) Read more at moviepilot.com ...
Saw Blazing saddles in the theatre wen it came out.
Lord we larfed our ***es off!
I never read comic books as a kid, why would I watch the CGI PC gay ver today?
Best part of comic books was the smoking monkeys and stuff you could order for 25c in the back.
Comical monkeys
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