[bgill]

IOW, Whole Paycheck is still a rip off even at the "cheaper" new store.

[ConservativeMind]

Go to Trader Joes.

[Snickering Hound]

[Seruzawa]

Still more than organic products at Trader Joes or Smiths.

[Gay State Conservative]

I once saw a piece in the MIT student magazine a few years back which made an excellent point.Long story short she observed that shopping at Whole Foods isn't about buying healthy food but,rather,is a display of affluence.

[Wuli]

In NYC two whole foods stores are within walking distance of a number of colleges and tons of their shoppers are between 18 and 25. Mom and dad can not only pay outrageous tuition, they can pay for expensive whole foods as well.

[TexasBarak]

For those of you not in Texas, HEB is pronounced “aitch eee bee”. It’s the initials of Howard E. Butts, whose mother founded the company well over 100 years ago. A Texas institution.

[FrdmLvr]

Whole Foods may be pricy, but its still cheaper than your local health food store, which is why they started up in the first place.

[KosmicKitty]

I enjoy the organic produce that costs the sweat of my brow from my backyard garden.

Exercise and really fresh, really local food. What’s not to like!

[ncfool]

Jim CRAPPER at CNBC keeps touting Whole Foods stock as a buy out target by Kroger and he is saying BUY BUY BUY.......

I never shop there as its too pricey for me.

[Some Fat Guy in L.A.]

Went in to the local Whole Foods to buy some paska bread for Easter (yeah - I’m too inept to try to make it). Got behind an old hippie at the checkout who was buying a few organic veggies which, at a normal store, would cost less than 10 bucks. His total was over $30.