“shopping at Whole Foods isn’t about buying healthy food but,rather,is a display of affluence.”
I believe it. The few times I dared enter the Whole Foods in Boulder many, many years ago, it was always jammed packed with U of C Perfessors’ wives and very wealthy co-eds. They were all racing around like they were the only ones in the store and clearly felt totally entitled to be there.
I also noticed the supposedly healthy 365 brand was chock full of partially hydrogenated veg oil and all kinds of other additives and crap like you’d find in garden variety junk foods of the era.