Samsung sales have risen 13% in the past year and overtake Apple by 3%....The Apple-Samsung power struggle is starting to tip in Samsung’s favour as over the past year they knock Apple from a 54% share of sales to 41%. This sees the first time Samsung outsold Apple in the latter half of the year despite Apple releasing their latest flagship iPhone range.
http://www.valuewalk.com/2016/07/samsung-beats-apple-inc-in-yearly-sales-figures/
Not all of Samsung's phones are smartphones. In 2014, during the Apple v. Samsung patent infringement trial, the judge required Samsung to reveal its phone product mix. Although they have been reporting all of their phones shipped under the category of "smartphones," under discovery they were forced to reveal that that was FAR from the truth. Instead of what they had been claiming in their propaganda about smartphones shipped, the facts were startlingly different.
For example in 2013, the year they revealed in the court case, only 30% of their phones shipped were smartphones which could be considered to compete against Apple's iPhones of which 100% are smartphones. Another 40% were what is called "feature phones" where the apps are all pre-installed and any other apps are available only from the carriers, not from a wide-open app store. Finally, 30% of Samsung's shipped phones were basic phones that only offered the capability to make phone calls, text, take a photo, and perhaps receive and send email. In other words, only 30% of the phones Samsung sold were smartphones competition in the high-end where Apple sells ALL of its phones.
The following year, Samsung announced, that in light of financial reverses in China, it had reduced its smartphone production to only 19% of its product mix, concentrating instead on outreach to third-world markets where Feature Phones and basic phones were more marketable because of a lack of bandwidth in those areas. . . but they STILL reported all of their phones shipped as Android smartphones!
Samsung's product mix is STILL somewhat the same with smartphones a small fraction in a mix of products. When looked at in that light, Apple is still selling far more smartphones than is Samsung.