[Swordmaker]

Apple regained the "Most Valuable Market Cap Company in the World" title less than 24 hours after Alphabet/Google wrested it from them to huge almost joyous headlines around the world, and the news is basically crickets. Apple is now out-valuing Google by over $35 Billion after less than a single day with Alphabet/Google at the top of the heap, yet the news media yawns?

It seems that when anal-cysts started looking at the details of the win, there was really no "There" there. Alphabet had reported their huge quarter using non-GAAP (Generally Accepted Accounting Practices) accounting, not a usual practice, and also, it turned out were taking advantage of some unusual one-time tax breaks, resulting in a very rare 5% effective tax rate for their US Income Taxes for the quarter to get the results they were reporting.

Without these very unusual tactics, Alphabet's bottom line gains may very well have disappeared in a cloud of smoke and mirrors, especially if they use the more accepted GAAP accounting rules. As a result, under this scrutiny, the very high stock valuations of Alphabet's class A stock prices of over $830 evaporated quickly and its market cap dropped. -- PING!

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Apple's Market Cap
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[gtwizard]

OMG It just hit me WHY Google changed it’s name and became a subsidiary of its parent company now named ALPHABET ... in an alphanumeric sort Alphabet comes BEFORE Apple!!

Sneaky sneaky

[Darth Reardon]

Maybe it’s not bias, but flawed input.

Google search results:

“Apple retakes market cap lead” 27,400
“Apple takes market cap lead” 4.3 million

Change Apple to Google and the numbers are about 20% higher, but consistent in the relative difference between results using “retakes” vs. using “takes”.

So, if you search for “retakes” for one company and “takes” for another, of course you’re going to see a big difference (which seemed obvious even before I tested).

[roadcat]

Alphabet had reported their huge quarter using non-GAAP (Generally Accepted Accounting Practices) accounting, not a usual practice, and also, it turned out were taking advantage of some unusual one-time tax breaks, resulting in a very rare 5% effective tax rate for their US Income Taxes for the quarter to get the results they were reporting.

Oh my gosh, Alphabet/Google is an evil corporation and doesn't pay their fair share of taxes! Don't use their products!