So what you are saying is that Apple doesn’t have to be price competitive. Interesting.
Anyway, I think that we are at a point to agree to disagree. You are not going to change my opinion and I am not going to change yours.
BTW, I have no brand loyalty. I look for the best bang for the buck — functionality, quality, and cost. And in that order. I may continue with a certain brand if they have performed well. But if they don’t continue to perform, I will switch. I am a participant in and a driving force in our Free Market System.
No, I'm saying that Apple simply doesn't compete on price. They never have. They compete on quality, superior customer experience, their ecosystem, and product consistency across product lines.
That's why Apple OWNS 94% of the profit share of all the profits in the cellular phone handset market. . .Samsung has 12% of the profits, and LG just 1%. Yes, that totals more than 100%, but that is because all of the other 250 or so cellular phone makers are posting losses because like Samsung, LG, and they are competing on price in a race to the bottom of the barrel. Apple simply does not compete on price.
Apple OWNS 47% of the personal computer market profit share of all the the profits from all personal computers because they don't compete with the other Windows clones on price. Every other PC manufacturer, save a few high-end models, are also in a race to the bottom of the barrel, competing on price. Apple doesn't compete on price, or even compete in the low end by price cutting.
,b>Apple OWNS 65% of the tablet market's profit share of all tablets, because Apple does not compete on price.